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Together Colgate and Phelps Remind the World to Turn off the Faucet Whilst Brushing
For the second consecutive year, Colgate is continuing its partnership with one of the greatest swimmers of all time, Michael Phelps, as the global ambassador for the brand’s water conservation campaign.
Today, 130 million Americans live with severe water scarcity for at least one month every year, yet 42% of Americans report leaving the faucet running whilst brushing their teeth. Phelps and the oral-care brand are encouraging people to help save the planet this Earth Day by simply turning off the faucet.
The brand’s goal is to bring attention to water scarcity and help save water through initiatives that include the following:
The brand has developed an Action for the Google Assistant called “Save Water by Colgate.” Users with a Google Home, or compatible smart speaker, can learn water facts, conservation tips or even ask to hear the sound of running water to “replace” the sound whilst brushing with the faucet off.
The Action is now available to anyone with a Google Home device by saying, “Hey Google, talk to Save Water by Colgate.” This feature is also available to Amazon Alexa users when users say “Alexa, enable Save Water.”
The brand has also created a water-activated drain sticker that reveals the reminder “Turn off the Faucet” when it comes in contact with water. Now available exclusively at Walmart, the Save Water sticker is included when purchasing a Colgate Total Toothpaste special pack.
The Phelps family will continue to encourage their social media followers to turn off the faucet whilst brushing to save up to eight gallons of water a day
“Whilst I retired from swimming two years ago, water is still very much a big part of my life and is a big part of all our lives.
“This Earth Day, I want to encourage all of us to help do our part in preserving water because every drop does count. Join us by simply turning off the faucet whilst brushing your teeth. It is a small step that we can all do together to make a huge difference and a big impact on the world,” said Phelps.
Colgate was a winner of the World Branding Awards 2014-2015 in the Toothpaste category.
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