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Clash of Kings has launched a second installation worldwide in key markets like the United States, United Kingdom, Germany, and Japan
Following a first round of television campaigns released in April, Clash of Kings has launched a second installation worldwide to include key markets such as the United States, United Kingdom, Germany, Japan, and several others. It ranks among the top five and top 10 highest-grossing games on Google Play and the App Store respectively.
Managing company, Elex, has increased its mobile marketing spend on television and celebrity endorsements to create further interactions with the global public as well as attract new players to the multi-billion-dollar title. The reason for the brand’s continued focus on user acquisition is due to the lifetime value of its players.
Complementing the game’s smart application of graphics, gameplay, and customisation, is its tremendous success rate of the previous cycle of broadcast advertising executed, which saw the game pile on an additional 70 million players worldwide as a result of effective marketing.
The popularity of Clash of Kings has led Elex to carry on with its mass-advertising efforts. With the latest campaign having rolled out this week, spots have since hit major American TV networks such as ABC, CBS, CW, NBC, AMC, Comedy, Discovery, TBS, DirectTV, ESPN, Fox Sports, and more.
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