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The Cîroc Apple is the sixth flavour of the brand’s Ultra Premium collection and joins a line-up of five other fruit-infused best-sellers
During an appearance on the Late Night with Seth Meyers this week, celebrity artiste, Sean Combs (P. Diddy), unveiled the all-new Cîroc Apple Infused Vodka, a sixth flavour from the brand’s Ultra Premium collection. The variant joins a best-selling line-up which so far includes a pineapple, peach, amaretto, red berry, and coconut version of the same.
In line with the launch, the marque has commissioned American performance painter, David Garabaldi, to deliver his creative interpretation of the ‘forbidden fruit’ thematic to audiences in both New York and Los Angeles. His works will feature across wall-scapes set to be displayed in high-traffic areas during the month of November.
The billboard visuals are symbolic of the millions of dream-chasers nationwide and their passion over who they are in life. They represent the very individuals for whom the brand continually innovates. Meanwhile, Combs is slated to host the Emperor’s Ball in New York City in celebration of the debut on 31 October 2015.
“The new Cîroc Apple combines one of my favourite flavours with the greatest Ultra Premium vodka. We have created a liquid that everyone will want to drink, whether mixing it into fall inspired cocktails or enjoying it in its purest form, on the rocks,” said Sean “Diddy” Combs, Chairman of Combs Enterprises.
The beverage captures a green apple flavour infused with a touch of ripeness and subtly smooth finish. Served best shaken and double-strained, it pairs excellently with Ocean Spray Cranberry Juice Cocktail. It also lends well to a variety of twists on more traditional cocktails like the Cîroc Apple Martini, Sangria, Mimosa, and Cider.
Cîroc Apple is now available for pre-order at here. Beginning next month, consumers can enjoy the cocktails featuring the new release at top restaurants, bars, and lounges across the country with full nationwide distribution slated for January 2016.
Video credit: Late Night with Seth Meyers (YouTube)
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