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Cincoro Tequila, formed by five rivals turned friends, and winner of 12 gold medals, is now available online through a partnership with e-commerce leader Thirstie, Inc.
To commemorate this milestone, and to help some of the people affected by recent economic disruption, Cincoro has joined the #TipYourBartenders campaign, contributing 30% of all proceeds from online orders through 1 May to the United States Bartenders’ Guild Emergency Assistance Programme.
“The essence of Cincoro is about sharing and coming together, and we want to use our online launch to support the bartender community at this time,” said Emilia Fazzalari, CEO and Co-founder of Cinco Spirits Group, LLC.
“It’s an exciting step for us to become available for home delivery with Thirstie whilst giving back to bartenders across the country. We are grateful to be partnering with the USBG Foundation to generate donations to their Bartender Emergency Assistance Programme.”
“Thirstie’s responsibility is to help brands, as well as retailers, grow and thrive in today’s ever-changing marketplace,” said Thirstie CEO and Co-Founder Devaraj Southworth. “We are very excited that Cincoro has decided to leverage Thirstie Access, our new turnkey e-commerce solution that’s fully compliant within the industry’s three-tier system and enables the brand’s consumers to purchase online and enjoy at home.”
“We have been helping the bartending community for many years through our Bartender Emergency Assistance Programme (BEAP), and now more than ever, this community needs us,” said Aaron Gregory Smith, Executive Director of the United States Bartenders’ Guild.
“Bartenders and other hospitality professionals are an important part of the fabric of our communities, and we are here to help those in our industry who are most in need. We are thankful to Cincoro and our other partners for stepping up and pledging their support.”
Born from a passion to create the world’s finest tequila, Cincoro Tequila was created by Michael Jordan of Charlotte, Jeanie Buss of Los Angeles, Wes Edens of Milwaukee, Emilia Fazzalari and Wyc Grousbeck of Boston.
The brand has won 12 gold medals across the portfolio at the most prestigious spirits competitions, including a “Double Gold” for Cincoro Reposado at the 2019 San Francisco World Spirits Competition. Cincoro inspires spirits lovers to sip, savour and smile by enjoying neat, on the rocks, or in their favourite cocktail with friends and family.
The Thirstie Access technology empowers alcohol brands to engage with and sell to consumers through their brand websites with the ability to place orders with retailers who will deliver spirits, wine and beer on-demand.
The Thirstie solution also allows alcohol brands to collect powerful insights and data into consumer behaviour, analytics not previously available to brands due to the highly compliant nature of the industry. More notably, Thirstie Access’s turnkey ability gives brands the opportunity to jump into the e-commerce space in less than 24 hours.
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