0
0
CeraVe, the #1 dermatologist-recommended skincare brand in the United States and the undisputed skincare champion loved by dermatologists and consumers alike, is thrilled to announce its highly anticipated foray into haircare.
Introducing the CeraVe Anti-Dandruff Shampoo and Conditioner breakthrough system eliminates up to 100% of visible flakes without disrupting the scalp barrier. It helps alleviate mild to moderate dandruff symptoms while leaving hair feeling healthy and soft. The secret? A revolutionary approach that targets the root cause of dandruff – ceramide deficiency – while respecting the delicate balance of your scalp barrier.
CeraVe Hair: Dermatologist-developed haircare
Launching within the range is the new Anti-Dandruff Shampoo, formulated with 1% Pyrithione Zinc. When regularly used as a system with the anti-dandruff conditioner, it effectively helps eliminate up to 100% of visible flakes.
Suitable for all hair types, curl patterns, colour-treated hair and those with sensitive scalps, this pH-balanced, allergy-tested formula effectively treats dandruff to help promote overall scalp health. Additionally, it is free of sulfates, MIT, dyes, parabens and fragrance. When used as a system, CeraVe’s new Anti-Dandruff Shampoo & Conditioner gently yet effectively remove buildup without stripping essential moisture, leaving hair soft and manageable.
The CeraVe Anti-Dandruff
This new formula features the brand’s signature blend of three skin-identical ceramides (EOP, NP, & AP) to help restore the scalp barrier. CeraVe’s Anti-Dandruff system helps eliminate flakes, itch and irritation without disrupting the skin barrier. Paired with the CeraVe Anti-Dandruff Hydrating Conditioner, the system is clinically shown to treat dandruff while leaving hair feeling soft, smooth and nourished.
The CeraVe Anti-Dandruff range includes:
- Anti-Dandruff Hydrating Shampoo ($9.97)
- Anti-Dandruff Hydrating Conditioner ($9.97)
- 2 in 1 Anti-Dandruff Shampoo & Conditioner ($9.97)
For consumers seeking a non-medicated formulation, CeraVe haircare introduces two formulations specifically designed for those without dandruff. These gentle yet effective products feature three essential ceramides, identical to those found in the scalp, and hydrating hyaluronic acid.
The CeraVe Gentle Hydrating range includes:
- Gentle Hydrating Shampoo ($8.97)
- Gentle Hydrating Conditioner ($8.97)
“As we looked ahead to the future of CeraVe, we felt that hair and scalp care were a natural progression for the brand,” says Senior Vice President & Global Head of Professional Sales and Marketing for CeraVe, Tom Allison. “Working hand-in-hand with our dermatologists, we were able to create anti-dandruff formulas with skin-identical ceramides that are not only effective for gently and effectively cleansing and treating dandruff without disrupting the scalp barrier, but also leaves hair feeling healthy and soft.”
“Having worked closely with CeraVe haircare team from the very start, I have seen the exceptional efficacy and results this line delivers,” says Dr Doris Day, board-certified dermatologist. “Our top priority was to thoughtfully create products that are both effective and gentle, ensuring they are suitable for everyone. I’m incredibly proud to recommend this range to my patients, knowing it meets their diverse needs with care and precision.”
CeraVe’s haircare launch was developed in collaboration with dermatologists and combines L’Oréal’s century-long haircare expertise with rigorous development and testing on over 450 diverse scalps across various ethnicities, genders, and ages to arrive at our final formulas.
Backed by L’Oréal Dermatological Beauty, a division of the global powerhouse best known as the world leader in dermo-cosmetics, CeraVe haircare is available now and exclusively on Walmart.com.
