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Hollywood star Blake Lively, renowned for her role as Serena on ‘Gossip Girl,’ recently launched her haircare line, Blake Brown. The collection will be available at Target stores starting August 4th.
The star teamed up with Give Back Beauty to create a haircare line based on her hair care routine. The collection features shampoos, masks, and styling products that promote healthy, nourished, and strong hair.
In addition, Blake Brown offers a comprehensive eight-product haircare system designed to restore and maintain hair health. Instead of a traditional conditioner, the line prioritises deep conditioning with nourishing and strengthening masks, which can be incorporated into any hair-washing regimen. Shampoos, masks, a styler, and mousse complete the range.
“Blake Brown represents over seven years of dedication,” explained Lively. “My goal was to develop a high-end, clean haircare line that was simpler, kinder to the planet, and more affordable than existing options. We insisted on uncompromising quality, which extended our timeline but ensured an exceptional final product.”
Furthermore, the heart of Blake Brown lies in its enchanting fragrances, meticulously developed by expert perfumers based on Lively’s favourite scents. These products create a multi-sensory journey you can wear alone or combine for a personalised aroma.
Blake Lively Introduces Affordable Haircare Line: All Products Under $25
Next, Blake Brown prioritises sustainability by using clean ingredients, vegan formulas, and recycled packaging to minimise environmental impact. Experience luxurious hair care without compromising ethics, with prices ranging from $18.99 to $24.99.
“It’s been a privilege for my team and I to partner with Blake Lively on her vision for Blake Brown,” shared Corrado Brondi, founder of Give Back Beauty. “We’ve jointly created a unique and extraordinary haircare brand.”
“I’m thrilled about our joint venture with Blake Lively, which merges Give Back Beauty’s industry expertise with her unwavering dedication and insightful approach. Blake’s passion, vision, and instincts in developing this brand were unparalleled. Blake meticulously crafted the formulations, selected the exquisite fragrances, and guided every detail of the brand’s look, feel, and scent. We’ve worked diligently to ensure every aspect of Blake Brown reflects her personal touch and commitment to excellence.”
Exploring the Blake Brown Product Lineup
- Fundamental Strengthening Shampoo – $18.99
Blake Brown Sandalwood Vanille Fundamental Strengthening Shampoo is the first step in revitalising hair. This shampoo is infused with plant proteins that work to repair damaged strands. Its enchanting fragrance combines vanilla, dry amber, and sandalwood notes for a luxurious bathing experience. Follow with the Strengthening Mask for optimal results.
- Fundamental Strengthening Mask – $19.99
Blake Brown Sandalwood Vanille Fundamental Strengthening Mask takes hair repair a step further. This deep conditioning mask is designed to fortify and smooth hair. Unlike the nourishing mask, this formula focuses on strengthening, leaving hair noticeably softer, stronger, and effortlessly detangled.
- Fundamental Nourishing Shampoo – $18.99
Indulge your scalp with the Blake Brown Wild Nectar Santal Fundamental Nourishing Shampoo. This luxurious, 14-ounce formula is priced at $19.99. Experience the transformative power of deep hydration as it revitalises your hair, smoothing frizz and enhancing shine for a noticeably softer, more manageable mane.
- Fundamental Nourishing Mask – $19.99
Forget traditional conditioner – the Blake Brown Wild Nectar Santal Fundamental Nourishing Mask is your hair’s new best friend. This deeply hydrating treatment is formulated to restore and replenish your strands. Indulge in a sensory experience with its captivating bergamot, fig, cardamom, and sandalwood fragrance.
- Rich Reset Pre-Shampoo Mask – $24.99
Give your hair a luxurious reset with the Blake Brown Milky Sandalwood Rich Reset Pre-Shampoo Mask. This indulgent treatment nourishes and revitalises your strands deeply. Use it once a week or whenever your hair needs a boost. Experience the transformative results of smoother, softer, healthier, and restored hair.
- All-In-Wonder Leave-In Potion – $18.99
Blake Brown Bergamot Woods All-In-Wonder Leave-In Potion is a versatile hair elixir that does it all. For just $18.99, this leave-in treatment repairs damage, tames frizz, adds shine, and detangles your hair. This magical potion can be used on both damp and dry hair. To control application on dry hair, spritz onto your hands first before applying to hair.
- Dry shampoo – $19.99
Blake Brown Amber Vanille Dry Shampoo is your go-to for fresh, volumised hair. This $19.99 wonder absorbs excess oil and product buildup while infusing your hair with a captivating blend of woody amber, bergamot, lily of the valley, and vanilla. Use regularly for optimal results to extend your style’s life and maintain a clean, refreshed look.
- Glam Mousse – $18.99
Blake Brown Blackcurrant Vanille Glam Mousse is a versatile and essential styling tool. For just $18.99, this 8.5-ounce mousse infuses hair with a delicate vanilla and sandalwood scent while providing long-lasting hold. Its unique formula tames frizz and flyaways without leaving any unwanted residue, resulting in bouncy, voluminous hair with a natural finish.
Rick Gomez, Target’s Chief Commercial Officer, shared his enthusiasm for the Blake Brown launch, emphasising Target’s dedication to fulfilling customer desires through exclusive partnerships.
“Blake Brown is launching high-quality haircare products to help people achieve their dream hair without breaking the bank. We are thrilled to partner with Target as the exclusive retail partner,” he added.
The celebrity haircare trend continues to gain momentum with Blake Lively’s latest launch, joining a star-studded lineup that includes Beyoncé, Rihanna, and Jennifer Aniston.
