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In addition to the new autumn television commercial campaign, BEARPAW will continue to strengthen its sales and marketing efforts over the next year
BEARPAW, a global leader in fashion footwear for men, women, and children, will premiere its new winter television campaign this week. With the recent expansions in the U.S. and international markets, the company is laying out the blueprint for an extensive media push with its latest 30 second, 15 second, and 10 second commercial spots on popular networks geared towards the modern woman and family including Bravo, E!, HGTV, Food, Lifetime, TLC, Hallmark and Freeform. These spots will heighten the brand’s visibility and continue to build upon its core audience. The TV campaign will air during the holiday shopping timeframe and will enjoy additional support from national media outlets.
Tom Romeo founded the BEARPAW brand in 2001 with the intention of redefining casual footwear by creating comfortable, stylish and fashion-forward footwear. BEARPAW has carved out a niche area by providing customers with comfort and sensibility to set itself apart.
With the tag line “Live Life Comfortably”, the commercial delivers the brand’s core message of comfort, sustainability, and feeling great on a budget. From meeting girlfriends for coffee to doing house chores with the family to sitting around a campfire with friends, the campaign captures the joyful experiences of the modern woman. The national spots will again feature BEARPAW ambassador Erika Frances as the quintessential modern mom, wife, and friend. To accompany with the new media campaign, the brand will continue to align with key women’s bloggers and influencers to maintain an ongoing relationship with the target audience of women ages 25 to 49.
“This year, BEARPAW has made significant strides in sales, marketing, and expansion plans. With the new campaign, we are continuing to engage our core audience and further increasing brand awareness,” said John Pierce, President of BEARPAW.
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