Rank Based on the Results of the 2017 Global Effie Effectiveness Index
Effie Worldwide has rewarded the agency the most effective advertising agency network in the world and it is the fourth time in the seven years history of the Index that BBDO has topped this ranking. The 2017 Index was based on results in more than 40 national, regional and global Effie Awards competitions, compiled from 3,601 finalists and winning entries between 1 January 2016 and 31 December 2016.
Sancho BBDO in Colombia was ranked the world’s most effective individual agency, also for a record setting fourth time. Three of the world’s six most effective individual agencies are part of BBDO Worldwide, Colenso BBDO in New Zealand and BBDO Argentina at fifth and sixth place respectively.
“Effie continues to reward ideas that work across the globe. The top ranked companies demonstrate a strategic commitment to marketing effectiveness,” said Neal Davies, President and CEO of Effie Worldwide.
“Our mantra is ‘The Work The Work The Work.’ The best work works best. This recognition emphatically underscores this position,” added Andrew Robertson, President and CEO, BBDO Worldwide.
This year, BBDO has also been named the most creative agency network in the world in The Gunn Report, the most strategic network in the world by WARC and recently, Network of the Year at the prestigious D&AD Awards.
In addition to ranking the top agency networks and offices, the Global Effie Effectiveness Index also reveals the most effective marketers, brands and holding companies. For more information, go to here.