Barnes & Noble Greets Readers with Singing Christmas Card

The brand has unveiled an ad push featuring Tony Bennett and Lady Gaga themed You Never Know Who You’ll Meet at Barnes & Noble

Globally-positioned book retailer, Barnes & Noble, has unveiled a major national advertising push featuring Tony Bennett and Lady Gaga. Running on the theme, You Never Know Who You’ll Meet at Barnes & Noble, the campaign was developed by Roberts + Langer DDB to capture the spirit of the holiday season.

Embodying a unique synergy, the artistes recently completed a sold-out world tour in support of their collaborative album, Cheek To Cheek, which premiered at top spot on Billboard’s Top 200 Album charts and won a Grammy Award. Furthermore, both stars are avid readers and customers of Barnes & Noble.

“Tony Bennett and Lady Gaga are two of the most iconic artists in the world today and we’re thrilled to bring some of their magic to Barnes & Noble customers,” said Glenn Kaplan, Vice President & Creative Director at Barnes & Noble. The spot was directed by Grammy award-winning Jonas Akerlund.

Lady Gaga and the Swedish director have collaborated on previous projects, making him a perfect choice to bring the story to life. The 30- and 60-second commercials are scheduled to begin airing on 16 November 2015 across major networks namely ABC, NBC Universal, and CBS.

Barnes Noble announces holiday ad campaign featuring Tony Bennett and Lady Gaga

The said spot are slated to during top-rated network shows such as Scandal, The Voice, and How to Get Away With Murder. Additionally, the 60-second version will be available on Barnes & Noble’s digital channels including YouTube, beginning 13 November 2015.

Barnes & Noble stores nationwide are ready for the season and are stocked with a vast selection of books, adult colouring books, toys and games, technology, vinyl music, gift items, and more. For engage with the brand, customers can visit a store or go online.

“This campaign is like a holiday card from Barnes & Noble to all of its customers. We hope that this little gift of a performance by these two incredibly talented artists will put a smile on people’s faces,” said Amy Sacks, Co-creative Director at Roberts + Langer DDB.