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Picture this. You’re driving in your neighborhood. Your phone beeps. You take your eyes off the road for just a second. What happens next… could be life-changing.
Behind the wheel, everything can change in the blink of an eye. A post, a selfie, a text, a scroll, an email—one look is all it takes. Recent research has found that 7-in-10 people engage in smartphone activities while driving.
Since its launch in 2010, AT&T’s “It Can Wait” campaign has helped drive awareness of the dangers of texting while driving to about 90% for all audiences surveyed. The campaign has inspired more than 7 million pledges not to text and drive.
The campaign’s latest video, launched on 16 July, has gone viral with over 3 million views at the time of writing.
The brand has also launched a new virtual reality experience that simulates, in an immersive but safe 3-D setting, the potentially deadly consequences of glancing at your phone while driving. You can also use Google Cardboard and your own smartphone to experience the It Can Wait Driving Simulation. The public can download the free VR app and buy Cardboard at www.ItCanWait.com/VR.
To learn more about the It Can Wait campaign, visit www.ItCanWait.com.
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