Asda and Just Eat will be teaming up to offer customers 30 minute deliveries, starting in two stores in Leicester and Sutton.
The announcement comes just weeks after Amazon launched a similar scheme with Morrisons. The 30 minute deliveries will be applied to 100 Asda products in the initial trial.
Asda and Just East have been in partnership since last year when they held a trial offering pizza delivery to customers. The success of the scheme has prompted this next move that will also see the pizza delivery service expand to 50 stores by the end of this year.
Chief Executive Roger Burnley commented: “Our partnership with Just Eat that launched last year to deliver pizza direct to customers was a huge success, so much so that were rolling it out to up to 50 stores by the end of the year.
“This project demonstrated how partnering with complementary brands can enhance our offer to customers, as a result I am delighted to confirm that we’re extending our work with Just Eat to trial an express grocery delivery service from two stores.”