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Kendall Jenner Featured in adidas Originals by Daniëlle Cathari Collection Campaign
adidas Originals debuted a highly anticipated collaboration with Amsterdam-based designer Daniëlle Cathari with a presentation at New York Fashion Week on 8 February. The capsule women’s ready-to-wear collection explores the idea of contrast while paying tribute to the authenticity of the adidas Originals brand.
Through the collaboration, Daniëlle was introduced to brand family member Kendall Jenner, who ultimately became part of the inspiration for the collection. Following the New York Fashion Week presentation, the brand revealed the collaboration’s official campaign featuring the collection’s muse, Kendall.
The campaign, shot by Lea Colombo, creative directed by Laura Rule, and styled by Beth Fenton, kicks off the collection’s availability for purchase at adidas Originals flagship store.
The collection presents a modern take on classic Originals icons, adicolor and adibreak. As a designer, Cathari’s unique approach to deconstruction became the foundation of the sportswear-inspired collection.
Originals’ iconic three stripe silhouettes, including the acclaimed tracksuit, were reimagined when reinterpreted with exaggerated proportions, innovative materials and design intensive techniques. The collection plays up the idea of contrasts by pairing crop tops with elongated pants and oversized voluminous bottoms with form fitting tops, defining a new standard in streetwear.
With this premiere offering, the collection launches with a playful colour palette of red, blue, green and yellow hues that take on new life with an evolved yet vibrant reminder of the iconic adicolor palette. Paired with neutral tones including shades of forest green, ash pink and chalk white, they evoke a unique, but equally as bold, contemporary relevance.
The collection will be available on the brand website in the US beginning on 10 February and will be available globally at adidas Originals flagship locations in New York City, London, Paris and Shanghai with an additional offering planned to hit stores later this Spring.
adidas was the two-time winner of the World Branding Awards, in the Fashion-Sports category.
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