Marketing Archives | World Branding Forum

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Four-Star Iberostar Club Palmeraie Marrakech to Open in April as Part of Expansion Strategy Iberostar Hotels & Resorts is launching a four-star hotel in North...

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Branding Featured Marketing News

Royal Mail Honours David Bowie with Special Stamp Set

Olivia Pearce

January 27, 2017January 27, 2017

The First Time Royal Mail Has Dedicated an Entire Stamp Issue to An Individual Music Artist or Cultural Figure Royal Mail will issue a set...

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Industry Marketing News Social Media

Hootsuite Names Coyne as EMEA General Manager

Anisha Kapoor

January 27, 2017

Hootsuite, a social media management platform, has appointed Rob Coyne as General Manager for Europe, Middle East and Africa (EMEA). He will be responsible for...

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Campaigns Marketing News

JAL Upgrades Free Inflight Internet Campaign

Anna Yuu

January 26, 2017

Completely Free Internet Service on Select Domestic Flights from 1 February through 31 August Japan Airlines (JAL) has upgraded its current 15 minutes free in-flight...

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Design Marketing News

Philip Morris Commits to A Smoke-Free Future

Anisha Kapoor

January 26, 2017January 26, 2017

Doubles Effort to Market Smoke-free Products that Can Ultimately Replace Cigarettes Philip Morris International (PMI) confirmed that more than one million adult smokers have converted...

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Marketing News Videos

Warner Bros Signs Multi-Year Deal with Starz Play

Olivia Pearce

January 25, 2017January 25, 2017

Starz Play Gains Right to Stream Premium TV Content Across MENA Region Warner Bros has signed a multi-year agreement with Starz Play, the video streaming...

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Design Marketing News

Johnnie Walker Releases Exclusive Blue Label for Chinese New Year

Olivia Pearce

January 24, 2017January 26, 2017

Fourth Annual Limited Edition Series to Celebrate Rooster Zodiac of the Lunar Calendar Johnnie Walker Blue Label rings in the Lunar New Year with the...

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Branding Featured Marketing News

Alibaba to Sponsor Olympic Games Through 2028

Olivia Pearce

January 23, 2017January 23, 2017

Previous Venture with Official Olympic Broadcaster Reached 380 Million Viewers on Youku Alibaba Group has agreed to a partnership with the International Olympic Committee (IOC)...

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Branding Featured Marketing News

Wahlberg Brothers Expand Wahlburgers in Asia

Olivia Pearce

January 23, 2017January 23, 2017

The Joint Venture with Cachet Hospitality Will Open First Three Restaurants in China Wahlburgers, the burger restaurant brand founded by Chef Paul Wahlberg and celebrity...

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Featured Marketing News

Nick Cave & The Bad Seeds and PJ Harvey to Rock Sydney Festival 2017

Anna Yuu

January 20, 2017

Three-week Long Annual Holiday Festival Features 1,021 Artists from 15 Countries Nick Cave & The Bad Seeds is performing at Sydney Festival 2017 today and...

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Design Marketing News

Adidas by Stella McCartney debuts Spring/Summer collection

Joshua Hughes

January 20, 2017

Karlie Kloss, Octavious Freeman and Chelsey Korus Join Adidas Campaign to Seek New Challenges Adidas by Stella McCartney launches its Spring/Summer campaign featuring three female...

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Advertising Featured Marketing News

Globe Gives Customers a Chance to Watch Coldplay Live

Anna Yuu

January 19, 2017

Customers Stand a Chance to Win Tickets and Watch Coldplay's “A Head Full of Dreams” Concert in April Globe offers all its customers another chance...