Marketing Archives | World Branding Forum

October 22, 2018October 22, 2018

Contadina Honours 100 Years of Roma Heritage

Deborah Joy Peter

Canned tomatoes brand, Contadina, has partnered with Cherry Bombe and Hedley & Bennett to bring a commemorative occasion to life. A tribute to its heritage,...

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Green Giant Fresh Ties Up with Amanda Lemein

October 22, 2018October 22, 2018

Green Giant Fresh has introduced a new line featuring meal bowls with a vegetable base and a partnership with food expert, Amanda Lemein. Green Giant...

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October 19, 2018October 19, 2018

Kilbeggan Raises Glass to Rare Small Batch Rye

Deborah Joy Peter

Double-distilled Ireland’s oldest licensed distillery, the new Kilbeggan Small Batch Rye pays tribute to the golden age of Irish whiskey. Kilbeggan has released a limited-edition...

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Welch’s Churns Out Tough as Grapes Campaign

October 17, 2018October 18, 2018

Welch’s latest marketing campaign, Tough as Grapes, focuses on a new audience of Gen X men and captures how its juices are made. Targeting Gen...

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Tissot Takes Time to New Heights with the NBA

October 16, 2018

Extending its NBA footprint, Tissot has secured deals with the Chicago Bulls and Washington Wizards, and signed on top rookie, Trae Young. Tissot has inked...

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October 15, 2018October 15, 2018

CoStar Buys UK’s Realla for Europe Expansion

Joshua Hughes

Focused on Europe market expansion, CoStar grows its commercial real estate content network with the acquisition of Realla in the UK. Commercial real estate content...

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Danielle Brooks Ups Fashion to Figure Appeal

October 12, 2018October 12, 2018

Fashion to Figure has named Danielle Brooks its brand ambassador. She will feature in a holiday campaign dubbed #InclusionRevolution. Fashion to Figure has named television’s...

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Express Changes the Game with NBA Pros

October 10, 2018October 10, 2018

Expanding on an existing tie-up, Express has created a second Game Changers campaign starring Trae Young and other NBA professionals. Express has expanded a multiyear deal...

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Wendy’s Whips Up S’Awesome Bacon Classic

October 9, 2018October 9, 2018

Wendy’s has created the S’Awesome Bacon Classic which uses a fan-favourite signature sauce that lead to the release of the new entry. Wendy's has added...

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Hawes & Curtis Fashions The Crown Collection

October 8, 2018October 8, 2018

Partnering with The Crown, Hawes & Curtis has created collections for men and women inspired by the show—and 50s and 60s royal fashion. Hawes &...

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