Marketing Archives | World Branding Forum

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Sports fashion retailer JD Sports is expanding its wings to the Middle East under Dubai retailer GMG. The franchise agreement was signed not too long...

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St. Regis Hotels & Resorts Asia Pacific Announce Festive House of Celebration

Ashley Ooi

July 6, 2023July 7, 2023

International hotel chain St. Regis Hotels & Resorts has announced its festive House of Celebration, transpiring across its Asia Pacific branches. The celebration pays homage...

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Advertising Branding Featured Marketing News

Castore Turns Andy Murray’s Hip X-Ray Into a Summer Campaign

Maheen Fatima

July 6, 2023

British sportswear hub, Castore, pays homage to English footballer Andy Murray by using his hip X-ray as a billboard. Castore believes in uplifting your athletic...

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General Marketing News

Selfridges ‘Swap Store’ Initiative Brings Circular Fashion to London

Maheen Fatima

July 5, 2023July 5, 2023

Swapping your fashion pieces for pre-loved items is the newest, most anticipated initiative by department store brand, Selfridges. Instead of throwing your less favourite fashion...

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Branding Campaigns Featured General Marketing News

7UP Zero Sugar Unveils Its Sensational New Pop-up Series to Restore Brand’s Zestiness

Maheen Fatima

July 5, 2023

Launching at London's Southbank, the NEW 7UP Zero Sugar showcases a new pop-up series alongside an interactive Coolbox. With an influencing Coolbox, 7UP Zero Sugar...

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General Marketing News

Deichmann Unlocks New Store at Epsom’s Ashley Centre

Maheen Fatima

July 5, 2023July 5, 2023

With a 3,498 sq ft geographical area and £40,000 investment, the European footwear giant, Deichmann, kicks off its new store at Ashley Centre. Just opposite...

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Branding Marketing News

OREO and Super Mario Release Limited-Edition Collaboration

Ashley Ooi

July 4, 2023

Mondelēz’s global snack brand, OREO, has dropped a limited-edition collection of Super Mario Oreos that are as tasty as they look. Combining everyone’s favourite cookie...

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General Marketing

Preduce and KaiHuaRor Release Skateboard Collection

Ashley Ooi

June 29, 2023

Thai skateboard brand Preduce has teamed up with the legendary Thai comic series KaiHuaRor - rolling out an exclusive skateboard deck collection. KaiHuaRor has been...

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Featured Marketing News Technology

Booking.com Announces Launch of Its AI Trip Planner

Ashley Ooi

June 29, 2023

Leading digital travel agency Booking.com has revealed its new AI Trip Planner, where users can ask travel-specific questions to plan their journey better. The beta...

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Marketing News Technology

Nothing and Swedish House Mafia Collaborate for Exclusive Glyph Sound Pack

Ashley Ooi

June 28, 2023

There’s nothing ordinary about Nothing’s latest collaboration with the Swedish house music act, Swedish House Mafia. Building up hype for the upcoming Nothing Phone (2),...

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Branding Marketing News

Harrods Unveils New Luxury Lingerie and Loungewear Space

Ashley Ooi

June 28, 2023

Harrods, the British-born luxury department store, has revealed its newest and latest luxury lingerie and loungewear wing. It comes as part of its first phase...

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General Marketing News

Vitalief Announces Vitalief Academy Launch for Professionals

Ashley Ooi

June 27, 2023

Consulting firm Vitalief has announced the launch of its learning and development programme – Vitalief Academy. As research and clinical trial specialists, Vitalief Academy recognises...