Marketing Archives | World Branding Forum

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The revamped visual identity features new elements that contemporise the brand for the millennial audience For the first time in its 80-year history, Stoli has...

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Advertising Featured Marketing News

Wrangler Slips into Comfort with David Pollack Tie-Up

Joshua Hughes

October 16, 2015October 16, 2015

The 'Casual Friday' inspired collaboration entails programming featuring the Wrangler brand ambassador across ESPN’s College Football Live Long-time denim giant, Wrangler Jeans, has established a partnership...

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Branding Marketing News

Hanson Solidifies Foundation with Rebrand to Forterra

Anisha Kapoor

October 16, 2015October 16, 2015

The realignment supports the aim to enhance employee focus, product quality, and its brand presence in the marketplace Hanson Building Products has changed its name to Forterra following...

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Industry Marketing News Social Media

ID Media Grabs Capital Brands’ Agency of Record Spot

Anisha Kapoor

October 14, 2015October 14, 2015

As its new A-O-R, the agency has been commissioned with running media buying and planning for the advertiser’s NutriBullet, Magic Bullet, and Super Foods brands...

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Featured Marketing News Videos

GMR Hits Homerun with New Global eSports Practice

Anisha Kapoor

October 9, 2015October 9, 2015

The move is rooted in the booming popularity of eSports and how the phenomenon has provoked marketers to rethink sponsorship spending Global engagement agency, GMR...

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Branding Campaigns Featured Marketing News Videos

Green Dot Renews Partnership with Steve Harvey

Anisha Kapoor

October 8, 2015October 8, 2015

With the new multi-year endorsement deal now in place, the Hollywood giant will serve as celebrity spokesperson and brand ambassador for all products issued by...

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Branding Featured Marketing News

The Boston Celtics and Putnam Investments Play Ball

Olivia Pearce

October 6, 2015October 7, 2015

The firm signs on as exclusive asset management sponsor and both will collectively engage digital and social media content to reach key target segments The...

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Branding Marketing News

Tissot Inks First-Time Strategic Deal with the NBA

Thomas Ng

October 5, 2015October 5, 2015

As the first official timekeeper of the NBA, the global partnership enhances the game through a collaborative integrated timing system The National Basketball Association and Tissot...

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Featured Industry Marketing News

Blue Chip Fills Executive Creative Director Role for Chicago

Anisha Kapoor

September 30, 2015September 30, 2015

The former Saatchi & Saatchi veteran steps into lead creative role, bringing with him 30 years of experience having worked on accounts like Toyota and...

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Branding Marketing News

Omnitracs Redefines Brand with New Corporate Identity

Anisha Kapoor

September 28, 2015September 28, 2015

More than a logo and tagline redesign, the revamp also includes the unification of its business units under a single name and creative suite Global...

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Branding Marketing News Technology

The Reader’s Digest Association Rewrites History with New Name

Thomas Ng

September 28, 2015September 28, 2015

A brand nearly a century old, the media juggernaut has unveiled a new corporate name and website under which all of its brands will be...

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Industry Marketing News

Ruder Finn’s Kelley Returns to Head Creative and Global Marketing

Anisha Kapoor

September 22, 2015September 22, 2015

This appointment and several other recent senior hires reflect the increased market demand for global and regional expertise across the marketing spectrum Independent global creative and communications agency,...