Adobe Appoints Wavemaker to Lead Media Efforts in the US

Wavemaker Appointment Brings Together On-and-Offline Media Communications Planning and Buying Across 3 Adobe Core Product Clouds

Wavemaker, GroupM’s media, content and technology agency, has been appointed to lead media efforts in the US for Adobe, an award-winning software and technology company.

“We are excited to leverage Wavemaker’s innovation and expertise, especially their leadership in using Adobe Experience Cloud. It’s going to be a fantastic partnership in support of Adobe’s US marketing efforts,” said Steve Weeks, Head of US Media Strategy and Planning for Adobe.

“We are pleased to grow our partnership with Adobe here in the US. They have been at the forefront of our industry’s transformation and we are excited to bring our data-led, consumer journey approach to growing their business,” said Amanda Richman, CEO of Wavemaker US.

This appointment extends the agency’s partnership with Adobe; its branch in Switzerland (formerly MEC Switzerland) has been working for Adobe in Europe for the past 13 years.

It also brings together all on-and-offline media communications buying and planning across Adobe’s three core product Clouds: Creative, Experience, and Document.

In December 2017, WPP, a communications services group, and parent company to GroupM and Wavemaker, announced that they had been named as Adobe’s Global Digital Experience Cloud Solution Partner of the Year for 2017.

The award reflects the success of the WPP-Adobe alliance, which was formed in 2015 to expand the strategic relationship between the two companies, bringing Adobe Experience Cloud to clients around the group.

Adobe is WPP’s largest marketing technology partner, and earlier this year WPP formed Team Adobe to gain maximum leverage for both parties from the group-wide relationship.