This actress-turned-businesswoman has managed to beat Kylie cosmetics and Selena’s Rare beauty to become the second-biggest celebrity brand in the world.
According to the statistics, Priyanka’s Anomaly brand has collected a revenue of £429 million this year.
What’s more interesting is that it has surpassed Kylie Cosmetics and Rare beauty in revenue generation. However, it failed to grab the top position held by Rihanna’s Fenty Beauty, which made £477 million this year.
This massive popularity of the Anomaly brand makes people search for Piyanka’s brand net worth instead of ‘what is Priyanka Chopra’s net worth?’
Cosmetify, a UK-based comparison platform, has issued a comprehensive report about leading brands and their net worth this year. After Rihanna and Priyanka, Kylie Cosmetics is in 3rd position with a revenue of £301m. While Ariana Grande’s R.E.M beauty is in the fourth spot with £70m.
Beating the Giant Sharks – Kylie Cosmetics and Rare Beauty
This brand, Anomaly by Priyanka Chopra, gained US recognition in 2021. However, it stepped on Indian soil in 2022. Not in terms of affordability, this brand has gained global acknowledgment for producing eco-friendly products.
Basically, it works by targeting US-based retail chains. Moreover, Priyanka Chopra Jonas created this brand in partnership with Maesa.
Upon asking Cosmetify about the parameters for selecting top brands, it clarified, “There are many ways to measure the success of a brand, but revenue is arguably the most important. Because of this, we have put together a list of the wealthiest celebrity beauty brands based on their most recent annual revenue.”
Besides, the remarkable growth trajectory of Priyanka’s Anomaly excited the judges’ panel. Although the brand hit the US and Indian markets in 2021 and 2022, respectively, it has managed to beat the big sharks in the ocean of beauty.
With Kylie Cosmetics launched in 2015 and Rare beauty by Selena Gomez founded in 2019, Anomaly has successfully won over these big brands.
Apart from this, this Indian Actress has also been in the news for another reason. Lately, on Dax Shepherd’s podcast, Priyanka made a shocking revelation about her graceful Bollywood exit.
To which she added, “I was being pushed into a corner in the [Bollywood] industry. I had people not casting me, I had beef with people, I am not good at playing that game, so I kind of was tired of the politics, and I said I needed a break.”