General Archives | World Branding Forum

Read Time:8 Minute, 13 Second

Undoubtedly, Coca-Cola has won the battle against its competitors to create the world's instantly recognisable Coca-Cola glass bottle. As Andy Warhol said, "What's great about...

Read Time:2 Minute, 57 Second

Advertising Branding General News Press Release Public Relations

Golden Drum, Festival of Creativity, Has Announced an Increase of Entries Received Into the 2023 Competition

WBF

September 27, 2023

The Golden Drum competition records an increase of entries with the highest number of works entered by Ukraine, followed by Romania, Poland, Slovakia, Hungary and...

Read Time:1 Minute, 59 Second

Branding Featured General News

Little Mistress Is Now in the Hands of Poeticgem Group

Maheen Fatima

September 26, 2023

Working under the umbrella of PDS, the Poeticgem Group has announced the acquisition of brand intellectual property (IP) of womenswear and occasion-wear brand Little Mistress....

Read Time:3 Minute, 56 Second

Branding Design Featured General

Colour Psychology and What Brand Logo Colours Mean

Ashley Ooi

September 25, 2023

The ideal recipe for a brand logo consists of a memorable logo type plus a colour that reflects your business. When choosing brand logo colours,...

Read Time:1 Minute, 41 Second

Branding Campaigns Featured General News

Dune London Collaborates With Jermaine Jenas on Footwear Edit

Maheen Fatima

September 22, 2023

This season, Dune London collaborates with iconic football player Jermaine Jenas for a curated AW23 Men's footwear collection. Launched on September 19, the capsule edit integrates a...

Read Time:5 Minute, 39 Second

Branding Design Featured General News

Snapchat Logo: History, Meaning, and Evolution

Maheen Fatima

September 21, 2023September 21, 2023

Did you know that Snapchat, a company with 397 million daily active users, created its iconic Snapchat logo in just one evening? Even better, the person...

Read Time:4 Minute, 1 Second

Advertising Branding Entertainment Featured General Marketing Technology

10 Examples of 3D Digital Billboard Advertisements Around the World

Ashley Ooi

September 20, 2023

‘3D’ used to be something you could only watch in cinemas with funky glasses. However, as innovation evolves, 3D animations are no longer limited to...

Read Time:2 Minute, 15 Second

Featured General News

Gousto on Track for Record Profit Despite Economic Headwinds

Maheen Fatima

September 19, 2023

Recipe box company Gousto is on the verge of experiencing booming profit despite the flickering economic situation. The pandemic has fueled inflation and recession around...

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Branding Featured General

What Is a Global Brand Ambassador and What Do They Do?

Ashley Ooi

September 19, 2023August 19, 2024

From sitting at the front row of fashion week to online personalities, brand ambassadors are aplenty from every industry and following. With such a range...

Read Time:3 Minute, 26 Second

Design Featured General News

University of Cambridge Logo: Everything You Need to Know

Maheen Fatima

September 18, 2023September 19, 2023

Situated on the River Cam at the heart of Cambridgeshire, England, the University of Cambridge is one of the most prestigious learning institutions worldwide. Besides...

Read Time:5 Minute, 11 Second

Branding General News Press Release Public Relations

Brand Ambassadors in Aviation Trigger Success in Challenging Times

WBF

September 18, 2023

In the fast-paced and highly competitive aviation industry, the importance of cultivating a positive brand image and the importance of brand ambassadors as a potent...

Read Time:5 Minute, 47 Second

Branding Design Featured General

15 Brands That Created Their Own Custom Typeface

Ashley Ooi

September 14, 2023

Consumers remember brands for their memorable brand logos and catchy jingles or songs, but another way is with a distinctive, custom typeface. What is the...