General Archives | World Branding Forum

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Embrace romance, elevate your special day with enchanting perfumes and home fragrances. When selecting a fragrance for Valentine's Day gifting, it is important to choose...

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General Industry News

Michael Jordan’s Championship Sneakers Sold for $8M in an Auction

Nurul Rustam

February 8, 2024February 8, 2024

The championship sneakers of the NBA star establish a new global auction record for game-worn sneakers. A collection of Air Jordan sneakers worn by Michael...

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Advertising Campaigns Featured General

Mars Unveils Innovative Treats for a Memorable Valentine’s Day Season

Jordan

February 8, 2024March 22, 2024

Mars, the creator of beloved brands such as DOVE®, M&M’S®, and LIFESAVERS®, has introduced its most indulgent and innovative Valentine’s Day lineup.

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General News Social Media Technology

Unraveling TikTok’s Impact: Retailers in the Age of Social Media

Nurul Rustam

February 7, 2024February 7, 2024

In recent years, TikTok has emerged as a powerhouse in social media, captivating audiences with its bite-sized videos and viral content. While initially known for...

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Branding Campaigns Featured General

Burberry Paints Harrods in Their New Signature ‘Knight Blue’

Nurul Rustam

February 6, 2024

Burberry has introduced a takeover at Harrods in London, revamping the luxury department store with the new signature colour "Knight Blue," introduced by the British...

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Advertising General Marketing

Expedia: 2024’s Celestial Temptations to the Northern Lights

Jordan

February 6, 2024March 22, 2024

Expedia data reports the Northern Lights rank as the most sought-after destination in 2024 and Expedia has released a an Insider Guide to assist travellers

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Featured General

Sustainability Initiatives in the FMCG Industry

Nurul Rustam

February 5, 2024February 5, 2024

In the global quest for sustainability, the Fast-Moving Consumer Goods (FMCG) industry stands at a critical crossroad. With mounting environmental concerns and growing consumer awareness,...

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Featured General Industry News

Universal Music and TikTok Unable to Reach New Licensing Deal

Nurul Rustam

February 2, 2024February 2, 2024

Universal Music considers to withdraw its songs from TikTok amidst a dispute over payment negotiations The largest record label group, Universal Music, has released a...

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Featured General News

Dressing for Disaster: The Environmental Crisis of Fast Fashion

Nurul Rustam

January 25, 2024January 25, 2024

Retail giants such as Forever 21, Zara and H&M cater to the demands of young consumers by providing affordable and trendy clothing. However, the fast...

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General News

Mercedes-Benz Unveils New Details on its Branded Residential Tower

Jordan

January 25, 2024January 25, 2024

Mercedes-Benz and Dubai’s leading property developer, Binghatti Properties, have revealed their groundbreaking real estate partnership, Mercedes-Benz Places | Binghatti.

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Advertising Featured General

Top 8 Charlotte Tilbury Products That Worth the Hype

Nurul Rustam

January 24, 2024January 24, 2024

With an undeniable talent for creating buzz-worthy products, the world-renowned makeup artist Charlotte Tilbury has established herself as a trendsetter in the beauty industry and...

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Branding Campaigns General News Technology

Samsung Unveils Galaxy AI for the New Galaxy S24 Series

Jordan

January 23, 2024June 3, 2024

The biggest takeaway from the recent Samsung Galaxy Unpacked Event 2024 was the release of Galaxy AI, a new mobile assistant installed in the Galaxy S24 series.