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eBay’s latest work by McCann London, ‘‘There’s a Small Business for That’ focuses on the moment a little hero realises you can shop it all from small businesses on eBay. The campaign showcases the unique possibilities of the platform and the potential to shop small for anything from icing kits to ice packs, even a home that comes flat-pack (for real). The protagonist, a wide-eyed, force-for-good unleashes the unlimited possibilities of the weird, wonderful, and everyday stuff you can get from eBay, one of the UK’s biggest platforms for Small Business.
Launching this month, eBay will be spreading the big news on small biz, as they look to inspire a new way to grab that thing you were after, whilst benefiting real people and their communities in the process.
The hero 30 second TV and supporting social and digital were directed by Alex Boutell at Rogue Films, with media delivered by Mediacom, and social delivered by Vidsy.
True to form, the work follows eBay’s ‘Small Business Shopfronts’ from December last year, a shoppable digital OOH campaign encouraging customers to shop small in the run up to Christmas. Five of eBay UK’s Small Business Award winners were chosen to have their very own shop fronts designed and photographed, each celebrating the seller’s unique products and personalities.
Eve Williams, CMO of eBay UK says: “’There’s a Small Business For That’ is a high energy celebration of eBay’s ongoing support for the 300,000 small businesses on our marketplace. This campaign is all about sparking joy for our audience while encouraging customers to consider shopping small for their essentials, as well as those unique gems.”
Richard Morgan & Christopher McKee, senior creatives at McCann London: “As if we, you, your neighbour Pat, and the nation didn’t know there was a small business for EVERYTHING (yep, even the kitchen sink!) on eBay. From ice packs to a house that comes flat-pack, this idea of inspiring a new way to shop small for all was too good not to shout about. And once you start thinking about the world of possibilities on eBay, it’s kind of infectious. We literally can’t stop.”
CLIENT
CLIENT: eBay
CHIEF MARKETING OFFICER: Eve Williams
HEAD OF BRAND MARKETING: Alex Allcott
SENIOR BRAND MANAGER: Ellis Hourshid
BRAND MANAGER: Harley Ilott
BRAND MANAGER: Christina Davis
AGENCY
CREATIVE AGENCY: McCann London
CHIEF CREATIVE OFFICERS: Laurence Thomson & Rob Doubal
CHIEF STRATEGY OFFICER: Theo Izzard-Brown
EXECUTIVE CREATIVE DIRECTORS: Ray Shaughnessy & Dan Norris
CREATIVE DIRECTORS: Matt Searle & Olly Wood
SENIOR CREATIVES: Richard Morgan & Christopher McKee
GLOBAL BUSINESS LEAD: Sailesh Jani
BUSINESS DIRECTOR: Tom Oliver and Oscar Flintoft
ACCOUNT DIRECTOR: Charlie Pullan
SENIOR ACCOUNT MANAGER: Katie Dumbrell
STRATEGY DIRECTOR: Natalie Lau
PROJECT DIRECTOR: Nicole Robinson-Spaude
PROJECT MANAGER: Neil Tingey
ACCOUNT ASSOCIATE: Sasha Semple
AGENCY PRODUCTION
AGENCY PRODUCTION COMPANY: Craft
CHIEF PRODUCTION OFFICER: Ben Clark
HEAD OF INTEGRATED PRODUCTION: Sophie Chapman-Andrews
EXECUTIVE PRODUCER: Alec Christie
SENIOR PRODUCER: Rebecca Wilford
PRODUCTION
PRODUCTION COMPANY: Rogue Films
DIRECTOR: Alex Boutell
HEAD OF PRODUCTION / EP: James Howland
PRODUCER: Toby Courlander
PRODUCTION MANAGER: Stu Butterworth
DOP: Matt Fox
PRODUCTION DESIGNER: Daniel Taylor
EDITOR: Bill Smedley/Work Editorial
POST PRODUCTION
COLOURIST: Luke Morrison
POST PRODUCER: Sydney Levy
VFX: ETC
SOUND: Tom Pugh/GCRS
SOCIAL AGENCY
SOCIAL AGENCY: Vidsy
MEDIA AGENCY: Mediacom
