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The CBD oil trend continues to capture the imaginations of food producers, and this time it’s ice-cream giants Ben & Jerry’s. In a statement released yesterday, Ben & Jerry’s confirmed it was keen to make a CBD-infused ice cream:

“You probably already know that we’re fans of all things groovy — think: Half Baked and Dave Matthews Band Magic Brownies. So it’s no surprise that we can’t wait to get into the latest food trend: cannabidiol, or CBD. We are committed to bringing CBD-infused ice cream to your freezer as soon as it’s legalized at the federal level.”

Supporters of cannabidoil, a chemical compound found in the cannabis plant, claim that the non-psychoactive ingredient provides a sense of well-being and tranquillity without the high given by the psychoactive ingredient tetrahydrocannabinol (THC). Ben & Jerry’s would be sourcing the cannabidoil from Vermont where they are based.

With a public hearing scheduled to take place today regarding the legalities of CBD in food and beverages, Ben & Jerry’s are encouraging their fans to contact the FDA during the consultation window which is open until 2nd July 2019.

About Post Author

Anisha Kapoor

Public Relations and Marketing Editor. When I'm not busy chasing the stories behind PR and marketing, I like to read, swim and cook.
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