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    Warner Bros rebranded Warner Records after 61 years

    By
    Olivia Pearce
    -
    May 31, 2019
    Warner Records

    Warner Bros. and it’s logo is famous world wide having stayed the same for over six decades. Founded in 1958, Warner Bros. Records was a division of Warner Bros. Pictures. In 2004 it was sold to a group of investors led by Edgar Bronfman Jr. During the sale it was agreed that the name and logo would remain the same for 15 years. Now that time has lapsed, a new era has dawned. Welcome, Warner Records.

    Working with Pentagram, the new logo shows the name Warner Records with a simple graphic of a cut off circle, “suggesting a record, a sun, and a globe—is a nod to the label’s past, present and future. The openness of the design gives it the flexibility to embrace all Warner Records artists and all genres of music around the world.”

    In a statement made by Aaron Bay-Schuck the U.S. Co-Chairman & CEO and Tom Corson being appointed U.S. Co-Chairman & COO, they said, “For the first time in the label’s history, we’ve had the opportunity to create a distinct, modern identity entirely of our own. We have a growing roster of world-class artists, a rejuvenated team, and an incredible new location. It’s a new day for Warner Records, an iconic label that was born in the California sun, and is at home everywhere on earth.”

    • TAGS
    • branding
    • Logo
    • Warner Bros
    • Warner Records
    Olivia Pearce

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