World Branding Awards sees 114 brands from 38 countries participate in prestigious ceremony

The Animalis edition of the World Branding Awards saw 114 brands from 38 countries named “Brand of the Year” in a glittering ceremony held at the Hofburg Palace in Vienna yesterday. The Animalis edition of the Awards focused on pet and animal brands.

The United States of America once again stole the show, seeing eleven pet brands celebrated at this year’s Awards. Animal Planet, BuddyRest, FURminator, KONG, Pedigree, PURINA Friskies, Tetra and Whiskas were all announced as Global winners. Other Global Awards were presented to FRONTLINE (France), ORIJEN (Canada), and Petplan (United Kingdom).

Regional Tier winners were Exo-Terra and Fluval (Canada), Vitakraft (Germany), husse (Sweden), Kit Cat (Singapore), and PetSmart (United States).

Hartz were also recognised for Cleaning and Sanitation – Training Pads, while Himalayan Dog Chew collected the National Tier Award for the United States in the Natural Treats category.

Four Animal Welfare organisations – The David Sheldrick Wildlife Trust, FOUR PAWS International, The Jane Goodall Institute and Humane Society International – were also recognised for their hard work and dedication to conserving and protecting animals and their habitats.

The Awards celebrate the achievements of some of the greatest brands around the globe. Uniquely, winners are judged through three streams: brand valuation, consumer market research, and public online voting. Each brand was named “Brand of the Year” in their respective categories.

“The Animalis Edition of the Awards are an acknowledgement to the tireless effort of the teams that build and maintain their brand presence in an ever-changing market in the pet and animal industry,” said Richard Rowles, Chairman of the World Branding Forum.

“Over 95,000 pet and animal lovers from around the world voted for more than 1,000 brands. Competition was tough. A good brand needs to offer a meaningful experience to their customers, while remaining relevant and distinctive,” said Julian Andersen, Managing Director of the Forum.

The event was hosted by Stuart Freeman from Radio FM4 in Austria. For more information and the full list of winners, visit

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