World Branding Forum

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PetSmart has announced the launch of its latest New York retail store location which spans over 20,000 square feet and is on Staten Island. PetSmart...

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Campaigns Featured News

PetSmart Wraps Up Buy A Bag, Give A Meal Campaign For Pets in Need

Olivia Pearce

January 4, 2018January 4, 2018

The Philanthropic Effort by PetSmart has Generated Nearly 6,800 Tonnes of Pet Food; 3,684 Tonnes Already Donated to Thousands of Destinations PetSmart announced that it...

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Featured Marketing News

Petsmart Collaborates With Adventure Cats for Feline Pet Gear

Olivia Pearce

September 21, 2017

Co-founded by Laura Moss, AdventureCats.org is a resource for adventurous pet parents highlighting cats who hike, camp, canoe, sail and kayak With the recent launch...

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Campaigns Featured News

PetSmart to Donate 60 Million Pet Food Meals in 2017 through New Programme

Anisha Kapoor

March 14, 2017March 14, 2017

Brand expects to contribute more than 60 million meals – its biggest philanthropic campaign in its 30-year history In celebration of its 30th anniversary, PetSmart...

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Branding Featured Industry

USA Pet and Animal Brands Victorious At 2019 World Branding Awards

Anisha Kapoor

July 5, 2019

World Branding Awards sees 114 brands from 38 countries participate in prestigious ceremony The Animalis edition of the World Branding Awards saw 114 brands from...

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Branding Featured News

Martha Stewart Sells Brand, Once Valued at Nearly $2 Billion, for just $353 Million

Olivia Pearce

June 23, 2015June 23, 2015

DIY Queen Will Continue On And Serve As Chief Creative Officer. Sequential Brands Group, Inc., a Nasdaq-listed company, has announced that it has signed a...

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Advertising Featured Industry News

Ace Metrix Reveals U.S. Consumers Top Ads of the Season

Joshua Hughes

December 27, 2014July 4, 2023

Nintendo, Ebates, Mazda and Amazon Achieve Breakout Scores While Retail Brands Fill-In Much of the Remaining List. Ace Metrix has revealed the top scoring retail...