Featured Archives | World Branding Forum

Read Time:4 Minute, 27 Second

Johnnie Walker, the world's leading Scotch Whisky brand, has launched a new global advertising campaign bringing to life the unique character of four of the...

Read Time:3 Minute, 41 Second

Branding Featured Industry Marketing News

Timberland and Omni United Launch First-Of-Its-Kind Cross-Industry Partnership

Anisha Kapoor

November 5, 2014July 4, 2023

Global lifestyle brand Timberland recently announced a collaboration with tyre manufacturer and distributor Omni United, to create a co-branded line of tyres under the Timberland...

Read Time:2 Minute, 46 Second

Branding Featured Marketing News

TAG Heuer to go into Sports Marathons

Anisha Kapoor

November 4, 2014July 4, 2023

As part of its new strategy, TAG Heuer is going into sports marathons as partner and official timekeeper. The manufacture is thus reaffirming its sporting...

Read Time:2 Minute, 16 Second

Branding Campaigns Featured News Videos

RB UK Launches New Employer Branding Video

Olivia Pearce

November 3, 2014July 4, 2023

RB, global leader in consumer health and hygiene with brands such as Dettol, Nurofen, Durex and Finish, has launched a major employer branding campaign to...

Read Time:3 Minute, 17 Second

Advertising Branding Campaigns Featured News Technology Videos

Argos ‘Get Set Go’ campaign to align with digital transformation

Thomas Ng

October 20, 2014July 4, 2023

Multi-million pound advertising campaign will signal its shift to become a digital retail leader – the biggest strategy change in its 40-year-plus history The ground-breaking...

Read Time:3 Minute, 35 Second

Advertising Branding Campaigns Featured Marketing News

Taylor Swift stars in Diet Coke’s “Get A Taste” campaign

Joshua Hughes

October 19, 2014July 4, 2023

Kittens, including Taylor’s own kitten Olivia Benson, co-star in new spot for Diet Coke's “Get A Taste” campaign. Spot premieres unreleased track from Taylor’s upcoming...

Read Time:3 Minute, 9 Second

Advertising Branding Campaigns Featured News

Guy Ritchie Directs ‘Welcome’ for Haig Club

Joshua Hughes

October 18, 2014July 4, 2023

The first Haig Club Single Grain Scotch Whisky advert puts the 'toast' at the heart of the brand Diageo, a global leader in beverage alcohol,...

Read Time:2 Minute, 39 Second

Branding Featured Marketing News Public Relations

Alexander Wang x H&M collection debuts in New York

Anisha Kapoor

October 17, 2014July 4, 2023

Last night, the Armory on the Hudson in New York City was transformed from an indoor track and field stadium to a fashion arena for...

Read Time:1 Minute, 53 Second

Branding Featured Marketing News

LeBron James is Kia’s Flagship Sedan’s First-Ever Luxury Ambassador

Anisha Kapoor

October 16, 2014July 4, 2023

Multi-Year Partnership Forged After James Experienced the Advanced Technology, V8 Power and World-Class Craftsmanship and Materials of the Kia K900. On the court, he is...

Read Time:1 Minute, 26 Second

Branding Featured Marketing News Public Relations

Campari Reveals 2015 Calendar Cover Image and Launch Date

Anisha Kapoor

October 15, 2014July 4, 2023

Campari today unveiled the cover image for its 2015 Calendar, entitled ‘Mythology Mixology’. The brand also confirmed that the official unveil date for the next...

Read Time:3 Minute, 43 Second

Branding Featured Marketing News

Radisson Red Launches in Asia Pacific With First Hotel in China

Olivia Pearce

October 15, 2014July 4, 2023

Hotel will be the first Radisson Red hotel signing in the world. Carlson Rezidor Hotel Group, one of the world's largest and most dynamic hotel groups,...

Read Time:1 Minute, 14 Second

Branding Featured Industry News

David Croft to Host the World Branding Awards

Peter Michaels

October 14, 2014July 4, 2023

Sky Sports' David Croft will be the host of the World Branding Forum's premier awards recognition programme. David is the acclaimed commentator and presenter for...