Sky Sports’ David Croft will be the host of the World Branding Forum’s premier awards recognition programme.

David is the acclaimed commentator and presenter for Sky Sports F1 HD channel. He is widely regarded as an outstanding commentating talent famed for the passion and enthusiasm he brings to every event he covers. 2014 marks Crofty’s 9th season commentating on Formula 1. In addition to commentary David also regularly co-presents the F1 Show with Natalie Pinkham

Prior to 2012 David was the F1 correspondent and commentator for BBC Radio 5live where he also reported on various other sports including the 2002 World Cup and 2004 Olympic Games, Superbowl XLI and hosted numerous boxing specials.

Away from F1, Crofty is also well known for his commentary at the legendary World Darts Championships at the Lakeside,which he covered from 2002 to 2012. He is also a respected boxing commentator having covered some major fights including Joe Calzaghe’s final fight against Roy Jones Jnr at Madison Square Garden. Recently he has been called on to present Live Darts for Sky Sports from the Premier League and PDC World Darts Championship.

Away from TV and radio David has appeared in the three editions of the Codemasters Formula 1 game. He also featured as ‘Lofty Crofty’ in the Disney’s animated movie ‘Planes’.

The World Branding Awards will take place at One Whitehall Place in London on 26 October 2014. For more information, visit

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