Featured Archives | World Branding Forum

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ASICS has launched its global tennis campaign, 'It's a tough game. Go smash it.', starring top tennis player Gael Monfils in an 'unexpected' setting. The...

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Design Featured Industry News Public Relations Technology

Getty Images Collaborates with Instagram to Launch Photography Grant for Photographers from Underrepresented Communities

Thomas Ng

May 7, 2015July 4, 2023

Three winners will receive US$10,000 each, mentorship from a world-class Getty Images photographer and will be featured at the Photoville photography festival in New York...

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Branding Featured Marketing News

Tommy Hilfiger to Celebrate 30th Anniversary with Exclusive Show and New Store Opening in Beijing

Anisha Kapoor

May 6, 2015July 4, 2023

As part of his global 30th anniversary tour, iconic American designer Tommy Hilfiger will visit Beijing for a special programme including his 30th anniversary runway...

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Branding Featured Marketing News Public Relations Videos

Bounty Celebrates 50 Years of Innovation as Leader in the Paper Towel Industry

Anisha Kapoor

May 5, 2015July 4, 2023

Brand Celebrates Half-Century Anniversary by Opening Up a Diner for a Day and Unveiling a New Nostalgic Video that Highlights 50 Years of Clean Up...

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Branding Featured Marketing News Public Relations Technology

It’s a Girl! How Brands from Around the World are Tweeting about the Birth of the New Princess

Thomas Ng

May 2, 2015July 4, 2023

With the announcement of the royal birth of the daughter of the Duke and Duchess of Cambridge, brands have been taking to Twitter to share...

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Branding Campaigns Featured Marketing News Videos

Pedigree Aims To “Feed The Good” In Dogs Around The World Through New Campaign

Anisha Kapoor

May 1, 2015July 4, 2023

New Global Campaign from BBDO Highlights the Role Dogs Play in Making the World a Better Place We live in incredibly complex times. Twenty-four hours...

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Branding Featured Marketing News Public Relations

Tecate Tastes Triumph As Bold Bet On Mayweather Pacquiao Bout Breaks Records Before Fight Night

Joshua Hughes

April 30, 2015July 4, 2023

Presenting and Exclusive Beer Sponsor Tecate Embraces Bold Opinions in the Weeks Leading up to May 2nd Tecate, the Mexican beer which is a longtime...

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Branding Design Featured Industry News Technology

Adobe Advances Programmatic Advertising With New Dynamic Creative Technology

Thomas Ng

April 29, 2015July 4, 2023

Adobe Acquires Tumri from Collective to Bolster Adobe Media Optimizer At Adobe Summit Europe, the company’s annual digital marketing conference in London, Adobe today announced...

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Branding Campaigns Featured Marketing News Technology

Curio – A Collection by Hilton Invites Consumers to Celebrate Individuality through New Campaign

Joshua Hughes

April 28, 2015July 4, 2023

Curio Launches Hilton HHonors Promotion in Conjunction with New Website and ‘Be Intrigued’ Campaign Hilton Worldwide’s growing global brand, Curio – A Collection by Hilton,...

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Branding Featured Marketing News Technology

Starwood Preferred Guest App for Apple Watch Unlocks New Level of Access for Members

Thomas Ng

April 27, 2015July 4, 2023

With SPG’s Keyless Room Entry and Apple Watch, Opening Your Hotel Room Door is as Easy as a Flick of the Wrist Apple Watch lets...

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Branding Campaigns Featured Marketing News Public Relations

Canada Water Tube Station to be Rebranded Buxton Water for the London Marathon

Olivia Pearce

April 24, 2015July 4, 2023

TfL partners with Buxton Water to commercially rename a Tube station for the first time Transport for London (TfL) has signed a landmark sponsorship deal...

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Advertising Branding Campaigns Featured Industry News Public Relations

FrieslandCampina Asia Wins Gold Stevie Award In 2015 Asia-Pacific Stevie Awards

Olivia Pearce

April 24, 2015July 4, 2023

Drink.Move.BeStrong recognised as a leading regional Corporate Social Responsibility programme FrieslandCampina, one of the world's top five dairy companies, was named the winner of the...