Hospitality Powerhouse Casts Kristofer Hivju of “Game of Thrones” and “Force Majeure” Fame as ‘Wyndham Rewards Wyzard’
Wyndham Hotel Group, the world’s largest hotel company, announced the global launch of its ground-breaking new loyalty programme, Wyndham Rewards, with the debut of a multi-million dollar, integrated umbrella marketing campaign.
Conceived and produced in partnership with People Ideas & Culture’s Group Company CY&N by PI&C, Wyndham Rewards is investing $100 million in the new campaign, which stars Kristofer Hivju from “Game of Thrones” and “Force Majeure,” and includes playful TV and radio spots, digital media assets and on-property collateral at more than 7,500 hotels worldwide. To celebrate, Wyndham Rewards is kicking-off a summer promotion where members can earn 3,000 bonus points after just one qualified stay, from now until 7 September.
“We are thrilled to launch a marketing campaign that uses a fun, whimsical approach to show how simple and easy it is for members to earn and redeem the rewards they deserve across our portfolio of iconic brands,” said Josh Lesnick, executive vice president and chief marketing officer at Wyndham Hotel Group. “We are transforming the landscape of loyalty and launching the richest programme in the industry, rewarding our members with what they want most – a free night.”
The Wyndham Rewards Wyzard
A modern, colourful take on a timeless persona, the “Wyndham Rewards Wyzard,” played by Hivju, is an empowering, optimistic character who magically appears with his signature blue smoke to reward members during their travels. Through creative, imaginative vignettes, the Wyzard brings the simplicity and ease of the new programme to life and underscores the campaign’s core tenant and tagline, “You’ve Earned This.”
CY&N by PI&C produced the campaign and assembled a star team, including director Mike Maguire of MJZ who produced the TV shoot, noted costume designer and fashion stylist Mr. Gammon, and photographers Jill Greenberg and Todd Selby for the Wyzard and lifestyle photography. The Wyzard marks the first advertising character ever used by the company in an umbrella marketing campaign.
Debuting globally but with a focus on the U.S. and Canada, the campaign includes multiple TV spots on cable networks such as ABC Family, ESPN and TBS, along with significant investments in digital video, radio and unique social media content.
The new Wyndham Rewards bucks the current travel industry trend of confusing reward categories by offering members a generous points earning structure along with a flat, free night redemption rate – the first of its kind for a major rewards programme.
The programme features:
- Go Free: With just 15,000 points, members can redeem a free night at any of the programme’s more than 7,500 hotels globally with no blackout dates.
- Go Fast: Members who want to redeem their points sooner or stay longer for less can book a night at available hotels for just 3,000 points plus cash.
- Go Get ‘Em: For every qualified stay, members now earn 10 points for every dollar spent or a minimum of 1,000 points per stay, whichever is more.
For a limited time, members who sign up for a Wyndham Rewards Visa Signature card can take advantage of the brand’s richest bonus offer of up to 45,000 bonus points, or three free nights at any Wyndham Rewards hotel, as well as 15,000 additional points on their account anniversary each year.