Featured Archives | World Branding Forum

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The takeover aims to provide media owners with unique insight into performance and commercial potential with an ability to scale digital capabilities Digital media and marketing...

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Advertising Campaigns Featured News

The Luxury Collection Launches $700 Million Global Campaign

Joshua Hughes

September 24, 2015

The Luxury Collection, part of Starwood Hotels & Resorts, has kick-started a multi-million dollar ad push across its worldwide markets The Luxury Collection, under Starwood Hotels...

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Branding Featured News

Harlequin Pours Wine with Vintage Wine Estates Rendezvous

Olivia Pearce

September 24, 2015September 26, 2015

Partnering with Vintage Wine Estates, the publishing juggernaut ventures into wine for the first time to unveil new collection dubbed ‘Vintages by Harlequin’ Women books publisher,...

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Ogilvy PR Takes Nine Sabre Awards and Assumes Top Rank

Anisha Kapoor

September 24, 2015

With eight gold and the platinum award for its Visit Britain campaign, the 2015 Asia-Pacific Sabre Awards has crowned the agency ‘Regional Consultancy of the Year’ Taking home...

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Branding Campaigns Featured News Videos

Under Armour Kicks-Off Pilot Global Football Push

Olivia Pearce

September 23, 2015September 23, 2015

The performance goods provider gets international athletes and young up-and-comers to play ball in conjunction with a worldwide campaign newly launched Performance footwear, apparel, and equipment company, Under...

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Advertising Campaigns Featured News

Roberto Coin Unveils Brand Ambassador for 2015 Campaign

Joshua Hughes

September 23, 2015September 23, 2015

Arizona Muse makes the cut as the face of the Italian jeweller’s latest push which leverages print and digital to unveil its newest collections International Italian...

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Featured Industry News

MediaCom USA Nabs ZenithOptimedia UK’s Tom Cijffers

Anisha Kapoor

September 23, 2015September 23, 2015

The newly named Chief Client Officer has relocated to New York to accept the job offer and replaces Adam Komack who has been promoted to Global Account...

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Branding Campaigns Featured News Videos

Honda Powers Dreams with All-New Paper Commercial

Olivia Pearce

September 22, 2015

In line with its latest marketing strategy, the carmaker has launched an advertisement aimed at showcasing Honda’s long-standing history and dedication to innovation As part of a...

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Branding Design Featured News

St. Regis Marries Style to Locality with Marchesa Collaboration

Joshua Hughes

September 22, 2015September 22, 2015

The partnership between St. Regis Hotels & Resorts and Marchesa outlines Starwood’s commitment to signature wedding experiences for its global clientele Starwood Hotels & Resorts luxury...

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Branding Campaigns Featured News Videos

Ameriprise Financial Gets Smart with Be Brilliant

Joshua Hughes

September 21, 2015September 21, 2015

The brand continues to promote lasting relationships between its advisors and investors after 121 years and is using a rigorous campaign to drive the message home American asset management and...

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Branding Featured News

Hilton Books Long-Term Colombia Stay with New Partnership

Olivia Pearce

September 21, 2015September 22, 2015

Tapping into South America, the hospitality giant has secured two new Bogotá properties, which upon conversion, will carry the DoubleTree by Hilton name Hilton Worldwide has inked a deal to...

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Branding Featured News Videos

Seiko Flashes First GPS Solar Watch Series with Web Movie

Olivia Pearce

September 18, 2015September 18, 2015

The watchmaker unveils new range targeting global travellers with a pre-launch web movie that clocks 400,000 views in under three weeks In conjunction with the...