Featured Archives | World Branding Forum

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The tie-up entails a loyalty programme designed to take both brands further while benefiting cardholders who are leisure travellers American payment business brand, Barclaycard US, has...

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Advertising Featured Marketing News

Wrangler Slips into Comfort with David Pollack Tie-Up

Joshua Hughes

October 16, 2015October 16, 2015

The 'Casual Friday' inspired collaboration entails programming featuring the Wrangler brand ambassador across ESPN’s College Football Live Long-time denim giant, Wrangler Jeans, has established a partnership...

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Advertising Campaigns Featured News Videos

Carl’s Jr. Whips Up Three-Way Combo Deal for New Push

Joshua Hughes

October 15, 2015October 23, 2015

The collaboration is the chain’s biggest promotional tie-in and Call of Duty’s inaugural in-game integration with a quick-service restaurant brand Carl’s Jr. and Hardee’s have...

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Advertising Branding Campaigns Featured News Videos

Royal Caribbean Inspires Unique Experiences with Come Seek

Olivia Pearce

October 15, 2015October 15, 2015

The multi-billion dollar marketing campaign which debuts this month includes broadcast, digital, OOH, PR, social media, and more Royal Caribbean International is scheduled to soon...

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Branding Featured News

Macy’s Tailors Masculine Charm with OppoSuits Debut

Deborah Joy Peter

October 15, 2015October 15, 2015

The brand will expand on the offering in mid-October, with six additional holiday styles set to roll out across 310 stores and online Macy’s has...

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Westin Chillaxes with Better Vacation Days

Joshua Hughes

October 14, 2015October 14, 2015

The $4 million push launched in October with executions set to run across social media, print, digital, and in-flight media for the next 12 months...

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Advertising Branding Campaigns Featured News Videos

Toyota Launches Future with Blast from the Past

Olivia Pearce

October 14, 2015October 14, 2015

The latest push celebrates a partnership with the Back to the Future franchise and will feature Michael J. Fox and Christopher Lloyd in the advertising for...

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Branding Featured News

Ritz-Carlton to Dip Toes into Sand at Mexico City

Thomas Ng

October 14, 2015October 14, 2015

The hospitality juggernaut’s upcoming launch into Mexico represents the marque’s entry into one of the region’s most prominent cities The Ritz-Carlton Hotel Company is slated...

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Branding Featured News Technology

Air France-KLM-Martinair Cargo Inks Accenture Software Partnership

Thomas Ng

October 13, 2015October 13, 2015

The new solution automates capacity checks, reduces manual intervention by revenue managers, and provides better insight into space availability Air France-KLM-Martinair Cargo in partnership with...

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Renaissance and Marriott Turn Up Service with Business Unusual

Olivia Pearce

October 13, 2015October 13, 2015

The three-way partnership entails the upcoming launch of a comedy-inspired short film slated to premiere during the beginning of next year Renaissance Hotels and Marriott's...

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Branding Featured News

Buchanan’s Lifts Spirits with Transformed Visual Identity

Joshua Hughes

October 13, 2015October 13, 2015

The global Scotch whisky brand’s new packaging has been applied to three of its blends with the redesign of the fourth set to roll out...

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Advertising Branding Campaigns Featured News Videos

Bacardí Drinks to Revitalisation with New Push

Joshua Hughes

October 12, 2015October 12, 2015

The rum juggernaut has reached a new high by introducing a fresh spin to its brand story featuring a multi-pronged ad push across TV, digital, and more...