MUMM Launches World’s First Double Screen Music Video
MUMM House of Champagne today launched the world's first double screen music video for the track 'Dangerous', created with internationally acclaimed DJ David Guetta.
This marks...
One-third of Black Friday Online Revenue Was Mobile
Over one-third of all Black Friday online revenue came from shoppers on mobile devices.
The largest mobile commerce platform provider for retail in the U.S.,...
W Hotels Worldwide Kicks-off 18 Months of Electronic Music
The W brand is amping up its guest experience programme with performances by some of the DJ industry’s hottest talents at W Hotels across...
Old Spice Debuts “Dadsong” Holiday Ad
New integrated campaign depicts how mums and dads react differently to sons' entry to manhood, featuring lyrics from Flight of the Conchords' songwriter Bret...
Apple Now Worth More Than US$700 billion, Sets New Record
Apple set a new record to become the first brand to be valued at $700bn (£446bn).
Thanksgiving came a day early for shareholders of Apple,...
7up Launches New Global Campaign Celebrating Up & Coming Originals
"Feels Good To Be You" Campaign Takes to London Streets With a New 'Spin' on a UK Classic. Campaign to roll out in more...
Colgate-Palmolive Gets New Global Typeface
London-based Fontsmith has created a new family of typefaces for use around the world by one of the world's biggest brands – one which...
Ford Unveiled New Mustang on World’s Tallest Building
Ford Motor Company, underscoring its growing ambitions in the Middle East and Africa, yesterday introduced the all-new Mustang on the Burj Khalifa, the world’s...
Thomas Cook launches first ever Group-Wide Marketing Campaign
Building on the company’s strong brand heritage, and as part of its ongoing transformation, Thomas Cook Group plc this week ushered in a new...
John Lewis’ “Monty’s Christmas” Campaign Goes Viral
John Lewis' 2014 £1m Christmas advertising campaign has gone viral, with 15.8 million views on YouTube in the first 12 days.
The campaign evokes the...
YuMe Partners Vestel, Launches O2 Brand Campaign
YuMe, Inc. (NYSE: YUME), the digital video brand advertising solutions provider, has struck an exclusive partnership with Vestel, one of the largest TV manufacturers...
DHL Rebrands DHL Global Mail in the Americas
DHL, the global market leader in logistics and transportation, is changing the brand name of DHL Global Mail to DHL eCommerce as the company...