Featured Archives | World Branding Forum

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The #StandForProgress platform was developed by Citi in conjunction with Team USA for the Rio 2016 Olympic and Paralympic Games. Citi has debuted #StandForProgress, a programme created to...

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Branding Featured News

Elizabeth Arden Acquires Christina Aguilera’s Fragrances

Olivia Pearce

May 12, 2016May 12, 2016

The aforementioned move supports the brand’s global expansion in Europe and presents an exciting new frontier for Elizabeth Arden. Luxury beauty juggernaut, Elizabeth Arden, has...

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Featured Marketing News

Fortnum & Mason Partners Williams-Sonoma for USA Entry

Anisha Kapoor

May 12, 2016May 12, 2016

Fortnum & Mason artisanal teas, preserves, biscuits, and hampers will be sold as 100 Williams-Sonoma locations in the United States. London-based department store, Fortnum &...

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Branding Featured News

Sheraton Adds Poland’s Grand Krakow to Premier Tier

Deborah Joy Peter

May 12, 2016May 12, 2016

Situated on the Vistula River bank, it joins 25 other Sheraton Grand properties worldwide as the first from its collection to enter Poland. Sheraton Hotels...

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Gamesys Gibraltar Engages Hasbro for Monopoly Casino UK Debut

Joshua Hughes

May 12, 2016May 12, 2016

The Gamesys platform affords players Monopoly-themed casino and slot games as well as a host of other exclusive content and promotions. Licensed by Hasbro and...

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Branding Campaigns Featured News Videos

Subaru Takes Outback to the Stars in Canada

Deborah Joy Peter

May 11, 2016May 11, 2016

Subaru Canada will launch #SubaruDarkSky in spring, a campaign to encourage the locals to travel outside and see the night sky. As evidenced by its...

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WhatsApp Elevates Messaging with Desktop App

Thomas Ng

May 11, 2016May 11, 2016

The newly launched messaging platform is available for Windows 8+ and Mac OS 10.9+ and is synced with WhatsApp on the mobile. WhatsApp has unveiled...

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Branding Featured News Social Media

Studio71 Partners Dwayne Johnson for YouTube Deal

Olivia Pearce

May 11, 2016May 11, 2016

Titled Seven Bucks Digital Studios, the YouTube Channel launching in the summer is a tie-up between Studio71 and Dwayne Johnson. Multi-platform entertainment company, Studio71, formerly...

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Advertising Featured News

TBWA Fills President Role for Los Angeles

Joshua Hughes

May 11, 2016May 11, 2016

Erin Riley brings to the TBWA role over 15 years of experience across multiple industries as well as brand, agency, and start-up cultures. TBWA\Chiat\Day has...

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Advertising Featured News Videos

Honda Thinks Outside the Box for 2016 Civic Coupe

Joshua Hughes

May 10, 2016May 10, 2016

The integrated advertising campaign supporting the newly launched vehicle by Honda entails television, print, and digital executions. Honda has launched an integrated advertising campaign to...

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Branding Featured News

H&M Poised for Summer Debut with #HMPUERTORICO

Deborah Joy Peter

May 10, 2016May 10, 2016

The #HMPUERTORICO milestone by H&M marks the expansion of the brand’s reach into the aforementioned Caribbean-based market. H&M has unveiled the debut date for its...

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Branding Campaigns Featured News Videos

Singtel Scores All Aces with Data ExStream Campaign

Olivia Pearce

May 10, 2016May 12, 2016

In the creative, the quality of service promised by Singtel is measured against real-world conditions by being put to three crucial tests. Singtel has unveiled...