Featured Archives | World Branding Forum

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UK’s Vision Direct has rolled out its 2016 holiday push starring social media sensation, Gizmo the Pug, and new arrival, Cuddles the Cat. UK-based online...

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Branding Design Featured News

Westin Expands German Trail with Hamburg Debut

Deborah Joy Peter

November 30, 2016December 1, 2016

The Westin Hamburg has launched after a redesign that entails posh facilities and panoramic views set against a historic riverside backdrop. Westin has unveiled its latest...

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Featured Marketing News

Burger King Reveals Cheesy Surprise for Christmas

Anisha Kapoor

November 30, 2016December 1, 2016

Due to popular demand, Burger King has made a Cheesy Tots comeback in time for the holiday season to reward its brand loyalists. Burger King is...

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Natori Enhances Digital Strength with Website Overhaul

Thomas Ng

November 30, 2016December 1, 2016

Natori is beefing up its digital presence with a website redesign, a move executed in partnership with BigCommerce and Groove. Luxury brand, Natori has introduced...

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Branding Featured News

British Airways to Introduce Brussels Sprout Dinners

Olivia Pearce

November 29, 2016November 30, 2016

British Airways will serve 60,000 traditional Christmas dinners over the holidays, with Brussels sprouts taking centre stage on its menu. Gearing up for a busy...

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Featured Industry News Technology

Roche Bobois Hands Digital Business to Maxus in the UK

Thomas Ng

November 29, 2016November 29, 2016

French luxury furniture group, Roche Bobois has awarded its digital performance business in the United Kingdom to Maxus Performance. Roche Bobois has appointed Maxus Performance...

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Featured Marketing News

Sunwing Creates Direct Flight from Winnipeg to Nassau

Deborah Joy Peter

November 29, 2016November 29, 2016

Canadian airline, Sunwing, has launched a new flight from Winnipeg to Nassau to bring the Islands of the Bahamas closer to home. Canadian leisure airline,...

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Branding Featured News Videos

Nintendo and Universal Parks Ink Global Deal

Joshua Hughes

November 29, 2016November 29, 2016

Nintendo will leverage its expansive gaming expertise to develop family entertainment offerings for the millions of Universal fans. Nintendo has entered into a global partnership...

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Branding Campaigns Featured News Videos

Hennes & Mauritz Stars Adrien Brody in Holiday Ad

Olivia Pearce

November 28, 2016November 28, 2016

Spotlighting its holiday collection, Hennes & Mauritz has released a Christmas short film that captures the essence of wearable elegance. Hennes & Mauritz has released...

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Featured Marketing News

Pepsi Decks the Halls with Holiday Cheer and Emojis

Deborah Joy Peter

November 28, 2016November 28, 2016

Pepsi has added a festive layer to its PepsiMoji push in the United States with the release of holiday-themed emojis and gift inspirations. Pepsi is...

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Snickers Jumps into the Ring with WrestleMania 33

Thomas Ng

November 28, 2016November 28, 2016

In line with its renewed sponsorship of the franchise, Snickers will receive broadcast and digital exposure to connect with WWE’s global fan-base. Confectionery giant, Snickers,...

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Advertising Featured Industry News

Eurobest Debuts Digital Craft and Creative Data Awards

Joshua Hughes

November 28, 2016November 30, 2016

For the upcoming eurobest Festival of Creativity, leading European brands will bring industry insights, trends, and ideas to the stage. With two days to go...