Featured Archives | World Branding Forum

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Mindshare and POSSIBLE have partnered to create a platform that helps brands leverage their investments across the Amazon sphere. Mindshare and POSSIBLE are launching a...

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Featured Marketing News

Delta by Marriott Scales Up in Canada’s Toronto

Deborah Joy Peter

June 28, 2017June 30, 2017

Delta by Marriott has relaunched its property in Toronto following a refurbishment exercise. The move supports its expansion plans. Delta by Marriott in Toronto has...

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Featured Marketing News

Skechers USA Launches Superstore at Ontario Mills

Anisha Kapoor

June 28, 2017June 29, 2017

Skechers USA has introduced its largest mall-based factory outlet store to date in California. The outlet houses about 50,000 pairs of shoes. Skechers has opened...

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Branding Campaigns Featured News Videos

Pedigree Offers Food for Thought with Feed the Good

Deborah Joy Peter

June 27, 2017June 27, 2017

Pedigree has introduced the latest installment to its Feed the Good campaign, led by a spot depicting the story of General Howe’s Dog. In conjunction...

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Branding Campaigns Featured News Videos

Hampton by Hilton Debuts Real Travel Campaign

Olivia Pearce

June 27, 2017June 27, 2017

Hampton by Hilton has rolled out its Real Travel push in time for the summer travel season to add excitement to travellers’ ‘obli-cations.’ Hampton by...

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Advertising Featured News Videos

Papa John’s Revs Up Double XL with Leah Pritchett

Joshua Hughes

June 27, 2017June 27, 2017

Papa John’s has launched a television spot featuring dragster driver, Leah Pritchett, alongside the brand’s limited-edition Double XL pizza. Papa John's has released a television...

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Featured Marketing News

Snickers Calls Hunger Names with 29 Unique Bars

Anisha Kapoor

June 27, 2017June 27, 2017

Snickers has added a fresh coating to its You're Not You When You're Hungry campaign, with 25 new symptoms taking over its packaging. Mars Chocolate...

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Branding Campaigns Featured News Videos

LG Gets Serious over TV with Lorna Morello

Olivia Pearce

June 26, 2017June 26, 2017

LG Electronics USA partners with prank director, Jeff Tremaine, to celebrate the #SeriousWatcher with its OLED TV viewing experience. LG Electronics USA has launched a social media...

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Nordstrom Shops with Ashley Graham and More

Joshua Hughes

June 26, 2017June 26, 2017

In line with its 2017 Anniversary Sale, Nordstrom has engaged Russell Wilson, Ashley Graham, Taye Diggs, and three others for a major push. Nordstrom has...

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Featured Marketing News

Gerry Weber Jazzes Up Autumn with Eva Herzigova

Deborah Joy Peter

June 26, 2017June 26, 2017

Gerry Weber has unveiled supermodel Eva Herzigova as the new face of its upcoming autumn/winter collection and 2017/18 campaign. Gerry Weber has named supermodel, Eva...

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Featured Marketing News

NESTEA Sets Up Home Tour with Tiny House Debut

Anisha Kapoor

June 26, 2017June 26, 2017

NESTEA is launching a new line of brewed and reformulated classic iced teas through its Tiny House tour visiting Boston and other cities. NESTEA has...