Featured Archives | World Branding Forum

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Coca-Cola continues strategy to unite and bring people together in next year's UEFA EURO competition Coca-Cola has announced that it is has become the official...

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Campaigns Featured News

KFC unveils “Rudy II” – A Colonel Sanders sequel to the classic film

Olivia Pearce

September 6, 2019September 6, 2019

KFC: Sean Astin, famously known for playing Rudy in the original 1993 film, will reprise his role to become "Colonel Rudy" American football fans will...

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Advertising Campaigns Featured News

Dr Martens launches ‘Tough as You’ campaign by We Are Social

Joshua Hughes

September 6, 2019

Dr Martens latest campaign centres on individuals sharing powerful moments of resilience and of overcoming adversity Dr Martens has today launched its global Autumn/Winter 2019...

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Samsung relaunches Galaxy Fold

Thomas Ng

September 6, 2019September 6, 2019

Samsung has announced the launch of the Galaxy Fold, their folding smart phone. Originally released to some select reviewers earlier this year, a number of...

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Campaigns Featured News

Holiday Inn ‘We’re there’ global campaign helps travellers #BeThereIRL

Olivia Pearce

September 6, 2019September 6, 2019

IHG Hotels & Resorts builds upon We're there, its global marketing campaign launched in June for Holiday Inn and Holiday Inn Express These two iconic...

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Advertising Featured News

Money Supermarket focuses on energy market

Joshua Hughes

September 6, 2019September 6, 2019

Money Supermarket are focusing on energy companies in their latest advertising campaign that will launch this weekend during Britain’s Got Talent, in a prime time...

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Featured Marketing News

Hilton builds on its ‘Expect Better. Expect Hilton.’ success

Nathaniel Mark

September 5, 2019

Hilton builds on success of first celebrity-driven campaign, ‘Expect Better. Expect Hilton.' Hilton is following up on the success of its first-ever celebrity-focused campaign starring...

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Campaigns Featured Marketing News

Hyundai US markets new Palisade as perfect SUV for the family

Olivia Pearce

September 5, 2019

Hyundai: Four new US TV spots highlight how brand's new eight-passenger flagship SUV make driving better, no matter how you family In the US marketing...

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Advertising Featured News

Pizza Hut UK Delivery launches ‘Too good to be true, but true’ campaign

Joshua Hughes

September 3, 2019

Pizza Hut campaign features 'toppling dominos' reference from earlier this year In January this year, Pizza Hut Delivery and Iris London launched the 'Now That's...

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Advertising Featured News

Amplifi and Spotify launch ‘The Audio Stack’ in Malaysia for more engaging audio

Nathaniel Mark

September 3, 2019

Amplifi Audio Stack Tool to give advertisers ability to deliver ads in real-time to registered Spotify users during key moments of their day Amplifi, the...

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Campaigns Featured News

Vodafone unveils ‘Ireland’s Ball’ ahead of Rugby World Cup in Japan

Olivia Pearce

August 30, 2019August 30, 2019

Vodafone Ireland's Ball includes 32 signatures from fans from all over Ireland, signifying how rugby unites everyone Vodafone Ireland, the official sponsor of the Irish...

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Campaigns Featured News

Volvo unveils gilded cash machine rig that lets you live your dreams

Olivia Pearce

August 30, 2019

Volvo Cash Machine campaign shows drivers how to become rich In a new whimsical campaign launched by Volvo Trucks, consumers are presented with the brand's...