Now the wheel loader becomes a LEGO set, paving the way for real-life construction machines
Volvo Construction Equipment and LEGO Technic construction toys have joined creative forces with a team of children to design a futuristic, autonomous construction machine.
The result: The LEGO Technic Volvo Concept Wheel Loader ZEUX set, scheduled for release in toy stores in August 2018, and the digital prototype for a real-world autonomous machine.
What started out as a fun, informal team building event to inspire The Volvo CE and LEGO Technic design teams in 2016, gradually evolved into an idea for an actual LEGO Technic product. Their goal: Design the construction machines of the future. And now the collaboration has led to a number of potentially revolutionary patents.
Arvid Rinaldo, Brand Communication & Partnerships at Volvo CE, explains why it is relevant for their designers to work on futuristic construction machines with LEGO Technic:
“We have enjoyed a truly fun and productive collaboration with the LEGO Technic team over the past few years. It allowed us to test ideas for new types of construction machines for the future, both in terms of functionality, scale, design and interaction.
“This model may seem futuristic now, but autonomous, connected and electric construction machines are already starting to be a reality. The Volvo Concept Wheel Loader ZEUX is a realistic next step in the exciting evolution of our construction machines.”
Speaking about the collaboration between the two Scandinavian brands, he adds: “We wanted to cooperate with a premium toy manufacturer, just as we are a premium player in the construction equipment sector. Volvo CE and the LEGO Group together create a perfect match, both culturally and in what we try to achieve in our products – exploring together how we can build tomorrow”
Autonomous lawnmowers and vacuum cleaners are already a familiar sight in homes around the world and are generally considered safe to be around. And as the first self-driving cars were tested on roads, the gear wheels were turning in the heads of designers at Volvo CE in Sweden and the LEGO Group in Denmark, as they worked to find new ways to increase safety and bring a more human aspect to the artificial intelligence in big construction machines.
A focus group consisting of children helped out in the process of creating the ZEUX. Looking at early drawings and models, the group gave feedback that led to the development of new, unique features.
Two main features that the group decided on were the scout drone and the adjustable “camera” boom mounted on the roof of the vehicle, called the Eye. In addition to the scout drones and built-in sensors a real-life model would have, the Eye illustrates a new and inventive feature: it will show exactly where the vehicle’s “attention” is directed, which means it can make “eye contact” with humans and acknowledge their presence.
“When you cross a busy road, you watch out for dangers and try to make eye contact with drivers in your immediate vicinity. It is an instinctive reaction that lets you evaluate your next move. Should you stay where you are, or is it safe to move? It is usually an easy assessment.
“With autonomous vehicles, you do not have that interaction because you cannot see all the sensors that allow them to navigate around both stationary and moving objects. It is not intuitive for us to decode what the vehicle’s next move is, where it is going, or if it has seen us.
“Whilst the Volvo Concept Wheel Loader ZEUX will not be driving on roads, it would be interacting with workers at a construction site. So we set out to create features and functions that make the interaction between humans and machines as safe and intuitive as possible,” said Andrew Woodman, Senior Design Manager for LEGO Technic.
LEGO was a four-time winner of the World Branding Awards in the Toys category.