Dentsu Aegis’ Annette Warring brings award-winning acumen for media, strategic creative sensibility, data-driven, digital-first approach to continue General Motors’ business growth

After transforming the Canadian arm of the Dentsu Aegis Network into a top-10 global market in less than five years, the network is pleased to announce the appointment of Annette Warring to the role of Executive Client President for the General Motors account.

When looking for a seasoned marketing executive to drive the network’s largest client, the solution was found a short distance from GM’s North American head office. In this role, Warring will bring her award-winning acumen for media, strategic creative sensibility, data-driven, digital-first approach to explore new areas of innovation designed to continue to grow GM’s business.

Warring has more than 25 years of industry experience and a proven track record for successfully taking top global brands to the next level. Always ahead of market trends, she is the ideal candidate to advance GM’s strategic focus and set a new benchmark in client service whilst helping them achieve their goal of earning customers for life.

Warring is known for championing greater accountability through media measurement and analytics to ensure optimised client value. In addition to bringing this discipline and rigour to the GM client, Warring will leverage the same business acumen that allowed her to build, grow and transform 15 disparate agencies, across six different markets with almost 1,500 employees into one of the top performing markets within the global network.

“With ridesharing, autonomous vehicle technology and online retail challenging industry norms and evolving consumer expectations, Annette brings a unique combination of insight and experience across the entire marketing funnel which positions her well to build the brand and grow sales,” said Nick Brien, CEO Americas, Dentsu Aegis Network North America.

“Annette understands how to leverage innovation to create transformational business and client relationships. We are confident of the success she will create in this inaugural client role at GM,” said Peter Huijboom, CEO Global Clients and Media Brands Dentsu Aegis Network.

Reporting to Nick Brien, CEO Americas, and Peter Huijboom, CEO Global Clients and Media Brands, Warring will relocate to Detroit.

Warring, who has brought in dynamic, senior leaders to Dentsu Aegis Network Canada, will continue to work closely with the entire team during the transition for the coming months.

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