The goal of the Verizon Wireless campaign is to create a positive social movement to encourage people to pass kindness forward.
Verizon Wireless and the Baltimore Ravens have partnered to launch the Pass It Forward campaign. During the season-long programme, current and alumni players, cheerleaders, and the team mascot will surprise fans with random acts of kindness at various locations across the city.
The primary goal of the exercise is to create a positive social movement to encourage everyday people to pass kindness forward. Baltimoreans are encouraged to join the conversation by sharing their own random acts of kindness using the hashtags #VerizonBAL and #RavensFlock.
Launching on 9 September 2016, the push will entail events throughout the season that run through December. During each stop, representatives from the brand and team will undertake a variety of activities, including passing out giveaways, signing autographs, and taking pictures with fans.
“Verizon Wireless is proud to partner with the Baltimore Ravens to create moments of kindness in the communities in which we live and work. We hope the campaign inspires people to pass it forward throughout the community,” said Roger Tang, President – South East Market for Verizon.