Plans to Remove XL Cups, Extend Its Cage-Free Egg Commitment, Reduce Sodium, Expand the Live Más Scholarship and Make More Sustainable Choices
Taco Bell pledges its commitments that reflect more of what its fans want, less of what they don’t and build on its momentum of being a modern brand that’s current, creative and has a cause.
As the first step, Taco Bell is saying goodbye to its XL soda cups in 2017. The brand will also remove all antibiotics important to human medicine from its chicken. Where possible, Taco Bell is removing preservatives and other additives from its food by 2018 across its U.S. restaurants.
Now, the brand is expanding its commitment to serve 100% cage-free egg ingredients across the core menu – rather than just the breakfast menu. That means its signature sauces will be made with cage-free egg ingredients come January 1, 2018. Health-concerned fans will also rejoice with their promise to reduce sodium content by 25% reduction across its menu, while still delivering the same bold flavors fans love.
Taco Bell is dedicated to providing opportunities for staff and consumers alike with better The Live Más Scholarship, and targets to create 100,000 U.S. jobs by 2022 while focusing to hire 1.5 million young adults over the next 10 years.
To better reflect the local communities, Taco Bell aims to reduce energy consumption and feature more reclaimed materials and sustainable landscape features. The company will also update its packaging to celebrate its crave-worthy food, while remaining environmentally conscious. Up next: The Fiesta Taco Salad is moving from plastic to a paper box.
However, some things are best left untouched. Taco Bell doesn’t think choosing food you feel good about should come at the cost of breaking the bank – so fans can expect the $1 All Day Menu and $5 Box to continue. And, because moderation is key – and more realistic – those uniquely Taco Bell, mouthwatering, cheesy, often-indulgent items are here to stay.
With these 2017 commitments come another year full of open and honest communication with customers and fans. Taco Bell has made its policies and positions available on Ta.co for full transparency on where the brand stands on various topics. And this year, for the first time, Taco Bell is developing a Purpose Report to give you a closer look at the causes that matter to the brand.