Häagen-Dazs® has revealed six new flavours to its growing lineup of ice cream snacking innovations, further establishing the brand as a category leader and innovator in premium ice cream snacking.
Debuting just in time for the Big Game, Belgian Waffle Cones, a new product line, is available in four crowd-pleasing flavours and two new delicious flavours of its beloved ice cream bars. Häagen-Dazs® introduces four flavours of its Belgian Waffle Cones, an all-new product line, and two new flavours of its beloved ice cream bars just in time for the Big Game.
![Haagen Dazs cones | World Branding Forum Häagen-Dazs® introduces four flavors of its Belgian Waffle Cones, an all-new product line, along with two new flavors of its beloved ice cream bars just in time for the Big Game. Image source: Häagen-Dazs®](https://brandingforum.org/wp-content/uploads/2025/01/Haagen_Dazs_cones.jpg)
Belgian Waffle Cones
The introduction of Belgian Waffle Cones to the Häagen-Dazs® lineup of premium ice cream snacks was driven by growing consumer demand for high-quality, decadent ice cream cone innovations. The Belgian Waffle Cones are inspired by the waffle cones consumers know and love from their local ice cream scoop shop. It is a complete textural experience, with a crispy, crunchy waffle cone complimented by the classic velvety, smooth ice cream that the brand is known for. The Belgian Waffle Cones also feature a decadent last bite with caramel, fudge or raspberry sauce at the bottom of the cone, making every moment worth savouring.
The following four new Belgian Waffle Cones are available in four-count packages:
- Toasted Almond Fudge: Crispy Belgian waffle cone paired with velvety Häagen-Dazs® Madagascar vanilla ice cream, topped with toasted almonds and milk chocolate curls, and finished with a last bite of sweet fudge sauce.
- Vanilla Salted Caramel: Crispy Belgian waffle cone is paired with velvety Häagen-Dazs® Madagascar vanilla ice cream, topped with salted caramel pieces and milk chocolate curls, and finished with a last bite of gooey caramel sauce.
- Summer Berry: Crispy Belgian waffle cone pairs perfectly with Häagen-Dazs® iconic strawberry ice cream, topped with sweet white and milk chocolate curls, and finished with a last bite of tangy raspberry sauce.
- Triple Chocolate Fudge: Crispy Belgian waffle cone paired with Häagen-Dazs® smooth and rich Belgian chocolate ice cream, topped with dark and milk chocolate curls, and finished with a last bite of sweet fudge sauce.
Salted Caramel Macadamia and New York Strawberry Cheesecake
To add even more excitement, the brand introduced new ice cream bar flavours: Salted Caramel Macadamia and New York Strawberry Cheesecake.
The Häagen-Dazs® Salted Caramel Macadamia ice cream bar is a welcome addition to the brand’s growing product lineup, celebrating Häagen-Dazs®’s legacy of creativity in premium flavour innovation. This ice cream bar pairs Häagen-Dazs® iconic sweet cream ice cream with perfectly salty caramel swirls and crunchy toasted macadamia pieces, creating the perfect balance of indulgent flavours and textures.
After the 2024 success of the New York Strawberry Cheesecake flavour in the 14 fl. oz. size, the ice cream brand is proud to expand this iconic flavour sensation with its debut in ice cream bar form. The New York Strawberry Cheesecake ice cream bar features velvety cheesecake ice cream, strawberry swirls and a white chocolate coating with crunchy graham cracker pieces — an innovative take on this beloved Häagen-Dazs® flavour.
The new ice cream bars are available in three-count packages:
- Salted Caramel Macadamia: Häagen-Dazs® sweet cream ice cream is swirled with gooey salted caramel sauce and dipped in milk chocolate with creamy, buttery macadamia nut pieces.
- New York Strawberry Cheesecake: Velvety cheesecake ice cream swirled with strawberry sauce, covered in white chocolate with crunchy graham cracker crust pieces.
Rachel Jaiven, Head of Häagen-Dazs® Marketing, said, “Just in time for our participation in the Big Game this February, we’re building even more momentum with six all-new snacking innovations for fans to enjoy.” She added, “We’re so excited to be bringing a brand-new cone offering to our portfolio with the introduction of Belgian Waffle Cones and the new ice cream bars, New York Strawberry Cheesecake and Salted Caramel Macadamia, taking indulgence to new heights.”