German luggage brand RIMOWA has released the fourth instalment of its ‘Never Still’ campaign, featuring well-loved global superstars. Starring Lewis Hamilton, Blackpink’s ROSÉ, and Kylian Mbappé, the trio captures the essence of adventure and travel with RIMOWA.
The RIMOWA Never Still campaign captures the tale of these icons, travelling from one destination to another to pursue exploration. Three distinct videos showcase each individual’s unwavering chase for progress alongside their high-quality companions.
For Hamilton, his journeys take on a fresh perspective from his new place in the passenger seat. Widening his outlook on the world and stepping back to take everything in, the road ahead is rife with endless possibilities.
Auckland-born, Melbourne-raised, and now a jet setter between Seoul and Paris, ROSÉ’s constant travels have diversified the meaning of home. Eager to absorb everything she’s encountered and embraced, home is more than just a safe zone – but people, culture, and places.
Propelling his passion for his dreams beyond limits, Mbappé is aware of how powerful a ripple can be. From a ripple to a swell and a wave, forward-thinking actions and motivations will carry us towards our dreams and the future.
Besides individual videos, the brand released an additional 1-minute short film blending their experiences. With a core focus on progress, adventures and experiences should be embraced with an open heart, mind, and purpose.
“No one builds a legacy by standing still.” close the videos. Those words can be said for travel and RIMOWA, but resonate with Hamilton, ROSÉ, and Mbappé, who lead fast and active lives in the spotlight.
RIMOWA’s Never Still 4 score was created by Hans Zimmer and represents his second collaboration with the brand. Conversely, agency of record Anomaly London helped create the short films.