Branding Archives | World Branding Forum

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Toyota is the global mobility partner of the Tokyo Olympics and Paralympics Toyota is the global mobility partner of the Tokyo Olympics and Paralympics, which...

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Branding Industry News

Ogilvy names Kim Johnson Global CEO of Ogilvy Health

Anisha Kapoor

July 12, 2021

Kim will be responsible for further accelerating Ogilvy Health's growth starting 26 July Ogilvy Health has announced that health industry leader Kim Johnson has been...

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Campaigns Featured News

Magnum creates a foodie experience that evokes all the senses

Olivia Pearce

July 12, 2021

Magnum's foodie experience brings to life the brand's belief that pleasure has more than one layer Called the “Magnum pleasure sensorium”, it celebrates the brand’s...

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Branding Featured News

Heinz Tomato Ketchup introduces first 100% recyclable cap

Olivia Pearce

July 9, 2021

Heinz's move will save one billion plastic lids – enough to fill 35 Olympic swimming pools – from being sent to landfills every year globally...

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Branding Featured Marketing News

Freaks of Nature re-launches as Over The Spoon with Robot Food

Olivia Pearce

July 9, 2021

Over The Spoon aims to take the range from the specialist food aisle to the mainstream chiller to go pot-to-pot with dairy counterparts. Free-from pudding...

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Advertising Campaigns Featured News

Magnum and LOLA MullenLowe reimagines history in latest campaign

Olivia Pearce

July 8, 2021

Magnum and LOLA MullenLowe commissions renowned artist, Roberto Ferri, to realise one of the world’s greatest love stories and give them the pleasure they never...

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Campaigns Featured News

Pepsi celebrates unapologetic locals for doing their “New York Thing”

Joshua Hughes

July 8, 2021

Pepsi honours its New York roots by featuring real New Yorkers in its newest campaign and encouraging people to nominate the deserving locals they know...

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Branding Industry News

5WPR welcomes internationally acclaimed publishing house

Anisha Kapoor

July 8, 2021July 8, 2021

5WPR is tasked with further introducing the international publishing house to the US market 5W Public Relations (5WPR), one of the largest independently-owned PR firms...

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Advertising Campaigns Featured News

Renault launches a new global campaign, “Proud Of It”

Joshua Hughes

July 7, 2021

Renault's "proud of it" campaign is aimed at all those who lead busy lives but are close to the essentials Renault has always been able...

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Campaigns Featured News

Vicks honour Doctors and Healthcare Workers in #TouchofCare campaign

Olivia Pearce

July 7, 2021July 7, 2021

PG One partners Vicks in its pledge to keep Dr Bhosale’s dreams of building a children’s hospital alive Publicis Groupe-owned, Power of One (PG One)...

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Branding Featured News

Ralph Lauren announce first-of-its-kind global partnership with G2 Esports

Thomas Ng

July 6, 2021

Ralph Lauren and G2 launches a series of digital-first activations on TikTok and Twitch, as well as global campaigns and events Global luxury fashion brand...

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Campaigns Featured News

SmartWater encourages Americans to ‘Keep Living Smart’

Olivia Pearce

July 6, 2021

SmartWater's post-pandemic campaign features comedian and actor, Pete Davidson to commemorate the first-ever Rehydration Day As Americans geared up for the most-anticipated July 4th holiday...