Branding Archives | World Branding Forum

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Home to clothing, accessories, and decor, design-led French Connection has made a promising step toward expansion. The brand has announced the opening of its outlet...

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Branding Campaigns Featured News Technology

New Amazon Books Global Campaign Inspires Reader to Read More

Maheen Fatima

August 25, 2023August 25, 2023

While shedding light on the invisible magic of reading, Amazon Books has launched a second instalment of its campaign in collaboration with creative agency, Droga5...

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Branding Design Featured General News

Allbirds New Courier Trainer Is a Vintage Trainer-Inspired Silhouette

Maheen Fatima

August 24, 2023

Holding the promise of sustainability, Allbirds introduces its new trainer series, the Courier Trainer. Infusing simplicity and comfort in a single product, the brand designs vintage sneakers...

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Branding Campaigns Featured News Press Release Public Relations

Income Insurance Moves Into Music With the Launch of a Heart-Wrenching Rock Anthem ‘Fallin’ Apart’

WBF

August 24, 2023August 24, 2023

Singapore, 22 August 2023 – Income Insurance has released ‘Fallin’ Apart’, a brand new single and music video commissioned from a famous 2000’s rock band The...

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Advertising Branding Campaigns Featured News

JD Sports to Take Complete Ownership of Poland’s MIG

Maheen Fatima

August 23, 2023August 23, 2023

JD Sports, the leading sports fashion retailer, disclosed that it will acquire the remaining 40% share in Marketing Investment Group (MIG). Consequently, this makes it...

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Branding Campaigns Featured Marketing

Elephant Atta and krow Group Release Touching Family-Centred Campaign

Ashley Ooi

August 23, 2023

UK ethnic flour brand Elephant Atta shines a spotlight on South Asian families in its new campaign, ‘Home Is Where The Elephant Atta Is’. Developed...

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Advertising Branding Campaigns Featured News

Marks and Spencer Starts Sparks Super Saturday to Reward 5,000 Customers

Maheen Fatima

August 22, 2023August 18, 2023

What's more rewarding than giving someone an opportunity to get shopping for free? That's why Marks and Spencer are supersizing it by giving away a...

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Advertising Branding Featured General News

Samsung Campaign Uses Digital Billboard to Hang 3D Foldable Phone

Maheen Fatima

August 21, 2023August 18, 2023

As Samsung rolls out its new flip-flop Galaxy Z Fold5 and Galaxy Z Flip 5, it adopts a creative way to advertise this new launch. To...

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Advertising Branding Campaigns Featured News

Tu Clothing Adopts Cardboard Hangers to Save 103 Tonnes of Plastic

Maheen Fatima

August 21, 2023August 18, 2023

The sixth largest clothing retailer in the UK, Sainsbury's Tu Clothing, has scraped plastic hangers all across its baby range. Following this big initiative, the brand...

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Branding Campaigns Design Marketing Technology

Mind-Bending Swatch Campaign Asks What If It Was a Square

Ashley Ooi

August 18, 2023

In a world where everyone is a circle, be a square. At least, that’s what the new Swatch campaign with Sticky Studios imagines. ‘What If’...

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Branding General Marketing News

Phase Eight and Hobbs to Upsize Existing Merry Hill Stores

Maheen Fatima

August 17, 2023

Sovereign Centros announces the upsizing of sister brands, Phase Eight and Hobbs, within a perfectly positioned key regional location, Merry Hill. These premium womenswear brands will...