Branding Archives | World Branding Forum

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RB, global leader in consumer health and hygiene with brands such as Dettol, Nurofen, Durex and Finish, has launched a major employer branding campaign to...

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Advertising Branding Campaigns Featured News Technology Videos

Argos ‘Get Set Go’ campaign to align with digital transformation

Thomas Ng

October 20, 2014July 4, 2023

Multi-million pound advertising campaign will signal its shift to become a digital retail leader – the biggest strategy change in its 40-year-plus history The ground-breaking...

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Advertising Branding Campaigns Featured Marketing News

Taylor Swift stars in Diet Coke’s “Get A Taste” campaign

Joshua Hughes

October 19, 2014July 4, 2023

Kittens, including Taylor’s own kitten Olivia Benson, co-star in new spot for Diet Coke's “Get A Taste” campaign. Spot premieres unreleased track from Taylor’s upcoming...

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Branding Campaigns Marketing News

Heidi Klum is the Face and CD of Bendon’s Flagship Intimates Collection

Olivia Pearce

October 19, 2014July 4, 2023

Heidi Klum announced as the new Creative Director and face of Bendon's flagship Intimates collection, succeeding Elle Macpherson after 25 years with the brand. Klum...

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Advertising Branding Campaigns Featured News

Guy Ritchie Directs ‘Welcome’ for Haig Club

Joshua Hughes

October 18, 2014July 4, 2023

The first Haig Club Single Grain Scotch Whisky advert puts the 'toast' at the heart of the brand Diageo, a global leader in beverage alcohol,...

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Branding Featured Marketing News Public Relations

Alexander Wang x H&M collection debuts in New York

Anisha Kapoor

October 17, 2014July 4, 2023

Last night, the Armory on the Hudson in New York City was transformed from an indoor track and field stadium to a fashion arena for...

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Branding Featured Marketing News

LeBron James is Kia’s Flagship Sedan’s First-Ever Luxury Ambassador

Anisha Kapoor

October 16, 2014July 4, 2023

Multi-Year Partnership Forged After James Experienced the Advanced Technology, V8 Power and World-Class Craftsmanship and Materials of the Kia K900. On the court, he is...

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Branding Featured Marketing News Public Relations

Campari Reveals 2015 Calendar Cover Image and Launch Date

Anisha Kapoor

October 15, 2014July 4, 2023

Campari today unveiled the cover image for its 2015 Calendar, entitled ‘Mythology Mixology’. The brand also confirmed that the official unveil date for the next...

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Branding Featured Marketing News

Radisson Red Launches in Asia Pacific With First Hotel in China

Olivia Pearce

October 15, 2014July 4, 2023

Hotel will be the first Radisson Red hotel signing in the world. Carlson Rezidor Hotel Group, one of the world's largest and most dynamic hotel groups,...

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Branding Featured Industry News

David Croft to Host the World Branding Awards

Peter Michaels

October 14, 2014July 4, 2023

Sky Sports' David Croft will be the host of the World Branding Forum's premier awards recognition programme. David is the acclaimed commentator and presenter for...

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Branding Featured Industry News

Research Shows Impact of Human Voice on Brand Advocacy

Olivia Pearce

October 14, 2014July 4, 2023

New research reveals the growing importance of human intervention in the sales process. ResponseTap, the call-based marketing automation company, has released new research that investigates...