Branding Archives | World Branding Forum

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An international online competition to win a road trip across South East Asia Europcar, a leading European car rental company, is launching an innovative competition...

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Branding Featured News

Martha Stewart Sells Brand, Once Valued at Nearly $2 Billion, for just $353 Million

Olivia Pearce

June 23, 2015June 23, 2015

DIY Queen Will Continue On And Serve As Chief Creative Officer. Sequential Brands Group, Inc., a Nasdaq-listed company, has announced that it has signed a...

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Design Industry News Videos

Shutterstock and Penske Media Form Strategic Editorial Imagery and Video Partnership

Thomas Ng

June 22, 2015June 30, 2015

Alliance to create leading global image library anchored by PMC's WWD and Variety. Shutterstock, Inc. (NYSE: SSTK) and Penske Media Corporation (PMC) have agreed to...

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Branding Campaigns Featured News Social Media Videos

Coca-Cola Invites the World to Reach up and Support the Special Olympics World Games 2015 Los Angeles

Olivia Pearce

June 18, 2015July 4, 2023

All-star cast of artists with and without intellectual disabilities record unified song, “Reach Up,” to rally the globe to be a fan for Special Olympics....

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Branding Featured News Social Media Technology Videos

Avon Announces “Beauty for a Purpose”; New Brand Statement Reflects Commitment to Empowering Women

Olivia Pearce

June 17, 2015July 4, 2023

BeautyforaPurpose.com Launches as New Brand Publishing Site. Avon Products, Inc. (NYSE: AVP) has announced the launch of Beauty for a Purpose, a new global brand...

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Advertising Campaigns Featured Marketing News Public Relations

Selena Gomez Shines as Pantene’s Newest Ambassador; Strong Is Beautiful” Campaign will Debut August 2015

Joshua Hughes

June 16, 2015July 4, 2023

World-Wide Multi-Platinum-Selling Singer and Actress Named New Face of Iconic Hair Care Brand. Actress, recording artist and trendsetter Selena Gomez knows a thing or two...

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Advertising Branding Design Featured Industry News Public Relations

Publicis Worldwide Launches New Logo; New Design Pays Homage to Original Logo by Founder

Anisha Kapoor

June 11, 2015July 4, 2023

New logo reflects heritage of legendary founder and leader Marcel Bleustein-Blanchet while encompassing 'Lead The Change' philosophy of Publicis Worldwide. Publicis Worldwide is launching a...

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Branding Design Marketing News

Brand Refresh Amplifies Snapple’s Playfulness and Simple Goodness

Olivia Pearce

June 10, 2015July 4, 2023

Vibrant new packaging graphics coincide with Snapple's efforts to boost share across the US and globally. With new graphics that amplify the playfulness, wit and...

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Branding Featured News Technology

Apple Shakes Up Music Streaming Services with the Launch of Apple Music

Thomas Ng

June 9, 2015July 4, 2023

With a Worldwide Debut 30 June in Over 100 Countries, the New Service Will Rival Established Brands like Spotify. Apple has unveiled Apple Music, a...

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Branding Featured Marketing News Videos

Hasbro Acquires Rights to Pie Face Game: Will Distribute Hilarious Game Globally

Anisha Kapoor

June 8, 2015July 4, 2023

The fun-filled game of suspense available in new markets Autumn 2015. After hearing the call from fans worldwide, Hasbro, Inc., today announced it has acquired...

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Advertising Campaigns Featured Industry Marketing News Technology

Yahoo Puts Advertisers In Control with Independent Viewability and Fraud Verification

Thomas Ng

June 5, 2015July 4, 2023

Partners with leading accredited, third party measurement companies to bring greater trust and transparency to digital advertising industry. Yahoo! has announced the availability of independent...

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Branding Campaigns Featured Marketing News

Shell To Celebrate 100 Years in the US by Giving Away a BMW Every Day – For 100 Days!

Olivia Pearce

June 4, 2015July 4, 2023

Brand Commemorates 100th Anniversary with Times Square Celebration and 100 BMWs in 100 Days Giveaway. Shell announced it is embarking on its largest campaign ever...