Branding Archives | World Branding Forum

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A new initiative spotlighting multiple brands, the platform aims to promote the message of self-expression and individuality Unilever is celebrating the diversity and style of...

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Campaigns Featured News Social Media Videos

Ace Reminds Shoppers Why It’s Still the Place

Thomas Ng

March 3, 2016March 4, 2016

Debuting across television and digital channels, the new advertising push features real-life owners, associates, and customers of the brand Ace Hardware has rolled out a...

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Branding Campaigns Featured News

Banana Republic Slips into Spring with Love

Deborah Joy Peter

March 3, 2016March 3, 2016

Throughout 2016, the new style ambassador will elevate the brand experience through surprise moments across multiple platforms Banana Republic has named Kevin Love its inaugural...

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Branding Featured News Videos

Maserati Dials Levante Up A Notch with Mobile App

Olivia Pearce

March 2, 2016March 2, 2016

Designed for IOS and Android devices, it offers a spectacular preview of the SUV, opening with a clean canvas to showcase the car Maserati is...

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Branding Industry News

Hotels.com Redefines UK Traveller with 2015 Index

Deborah Joy Peter

March 2, 2016March 3, 2016

British globetrotters enjoyed lower prices in over half of the destinations featured on the Index due to the increased strength of the Pound Hotels.com has...

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Branding Design Featured News

Macy’s Lifts Hard Shell to Reveal Athletic Collection

Olivia Pearce

March 1, 2016March 1, 2016

Available for a limited time only, the new brand’s capsule collection for boys rolls outs across all Macy’s stores in early May Macy’s has partnered...

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Campaigns Featured News Social Media

John Hancock Races Ahead with Digital Campaign

Thomas Ng

March 1, 2016March 1, 2016

The #RunBold social media push welcomes public participation and has launched across Instagram, Facebook and Twitter John Hancock has rolled out a social media campaign...

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Branding Campaigns Featured News

Groupon Celebrates Milestone with A Billion Thanks!

Deborah Joy Peter

March 1, 2016March 1, 2016

To commemorate the achievement, Groupon launched A Billion Thanks!—an up to 80 percent off sale featuring nearly 50,000 deals Groupon has touched the one billionth...

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Branding Campaigns Featured News

UGG Launches Spring Line with Terrence Jenkins

Olivia Pearce

February 29, 2016February 29, 2016

Featured in the push, the Hepner Woven boasts interchangeable insoles; one set with 7-mm pure and another with leather UGG, a division of Deckers, has unveiled...

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Branding Featured News Videos

Carl’s Jr. Drives History with Diamond Anniversary

Deborah Joy Peter

February 29, 2016February 29, 2016

The anniversary will be commemorated with a History channel and Coca-Cola collaboration, feature on Counting Cars, plus more Carl’s Jr. and History have partnered to...

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Branding Featured News Videos

Hyundai Marks 30-Year Milestone in America

Olivia Pearce

February 26, 2016February 26, 2016

Entering with only the Excel, the brand now owns 14 vehicles in its American line-up with more than 10 million cars sold locally Hyundai, has...

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Branding Campaigns Featured News Videos

Neutrogena Dreams Big with #SeeWhatsPossible

Olivia Pearce

February 25, 2016February 25, 2016

A spot starring brand ambassador, Kerry Washington, will launch the campaign and showcase real women following their passions Neutrogena has launched its first global campaign. Adding...