Branding Archives | World Branding Forum

March 11, 2016March 12, 2016

Green Danmar is being offered through the brand’s own non-vessel operating common carrier, Danmar Lines, to achieve CO2 reduction DHL, via its Global Forwarding extension, the...

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Calvin Klein Dresses Justin Bieber as Apparel Partner

March 10, 2016March 10, 2016

Featuring Bieber as well as artistes like Kendrick Lamar, Destiny Frasqueri and more, the effort deepens the brand’s music connection Calvin Klein has signed on...

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Campaigns Featured News Social Media Videos

Twitter Shows London Buzz Isn’t Falling Down

March 10, 2016March 10, 2016

Fans of London boasts a grand debut backed by data from London & Partners, the Mayor of London’s promotional company, and Spredfast A campaign featuring a...

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Mars Chocolate Picks Right Side with #LeftTwix

March 9, 2016March 9, 2016

Squaring off with its rival, the brand has launched a Left Twix taste test countrywide, allowing consumers to pick their favourite Mars Chocolate has launched...

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Doritos Celebrates Big 5-0 with Bold 50 Push

March 8, 2016

Bold 50 is an invitation to consumers to participate in the challenge of breaking 50 records with Doritos chips throughout the year Doritos, a flagship...

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Branding Featured News

Lancôme Reinvents Femininity with Rossellini

March 8, 2016March 8, 2016

The two are collaborating to renew the thread of an inspired story which began in 1983 when she became the first face of the brand...

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M&M’s Welcomes Diamond Year with #CelebrateWithM

March 7, 2016March 8, 2016

The push features events, collaborations, and partnerships aimed at cementing the brand's place in pop culture history M&M’s has launched the largest marketing campaign in...

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Campaigns Featured News Social Media Videos

Iberostar Adds Sparkle with #TakenFromAResort

Thomas Ng

March 7, 2016March 8, 2016

To mark its thirtieth anniversary, the group has rolled out a global digital advertising campaign to prioritise guest experiences Spanish hospitality marque, Iberostar Hotels &...

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Heineken Drinks to the Game with Soccer is Here

March 4, 2016March 4, 2016

A mix of commercials, contests, and interactive engagements, the push celebrates the country’s rich soccer history and beer-maker’s future Heineken has launched its Soccer is...

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Branding Featured News Videos

Silvergate Media Sets Up Production for Sunny Day