Branding Archives | World Branding Forum

Read Time:1 Minute, 24 Second

Slated for release in Britain and Europe this year, the new virtual football game by Cybrid is a sequel to Japan’s smash-hit, BFB 2016. Japanese game developer, Cybrid, has...

Read Time:1 Minute, 27 Second

Branding Campaigns Featured News Videos

Swarovski Debuts #HowYouSayIt with Karlie Kloss

Olivia Pearce

May 24, 2016May 24, 2016

The new #HowYouSayIt social campaign by Swarovski encourages participants to share a video pronouncing said name on Instagram. Swarovski has named supermodel and internet sensation,...

Read Time:1 Minute, 17 Second

Branding Campaigns Featured News Videos

Zappos.com Stirs Emotions with #ImNotABox

Olivia Pearce

May 23, 2016May 23, 2016

The brand engaged Variable to create Box Home—a short film that captures the emotion and sentiment of the #ImNotABox movement. Zappos.com is uniting its customer service...

Read Time:1 Minute, 34 Second

Branding Featured News

Procter & Gamble Engages Flywheel Sports for Tide and Downy

Deborah Joy Peter

May 23, 2016May 23, 2016

Participants will gain insight on how the new release by Tide and Downy eliminates odours and helps prevent them from returning. To kick off the...

Read Time:2 Minute, 52 Second

Branding Campaigns Featured News Videos

Duracell Powers Stay Connected with Jann Arden Partnership

Deborah Joy Peter

May 20, 2016May 20, 2016

The Duracell campaign features a spot encouraging those suffering from hearing impairment to stay connected with their loved ones. Duracell has launched an emotionally-inspiring initiative...

Read Time:1 Minute, 16 Second

Branding Featured News

Ryan Seacrest Distinction Rio Makes Macy’s Summer

Olivia Pearce

May 20, 2016May 20, 2016

The exclusive Ryan Seacrest assortment inspired by the Rio Games features sportswear and accessories which express a casual vibe. Macy’s is collaborating with television and...

Read Time:1 Minute, 11 Second

Branding Campaigns Featured News

Gillette Venus Swims Upstream with Swirl Ambassadors

Olivia Pearce

May 19, 2016May 19, 2016

The partnership supports Gillette Venus Swirl, while the campaign around it aims to showcase how the variant has moves like no other. Gillette Venus has...

Read Time:2 Minute, 20 Second

Branding Campaigns Featured News Videos

Harley-Davidson Revs Up Roadster with Motorcycle Share

Olivia Pearce

May 18, 2016May 18, 2016

The brand has launched a unique promotional effort in the United Stated to support the debut of Dark Custom Harley-Davidson Roadster. Harley-Davidson has unveiled its...

Read Time:1 Minute, 20 Second

Design Featured News Videos

Volvo Rolls Out Global Small Car Strategy

Thomas Ng

May 18, 2016May 18, 2016

The 40-series concepts demonstrate how Volvo plans to expand into the aforementioned lucrative market with a range of vehicles. Premium automotive giant, Volvo, has unveiled...

Read Time:3 Minute, 44 Second

Branding Featured News

Apple Wins Most Loved Brand in Europe and UK

Deborah Joy Peter

May 18, 2016May 18, 2016

Apple beats out major contenders including Google, Lego, Tesco, and BMW to claim the top spot on NetBase’s Brand Loveliest list. According to the Brand...

Read Time:1 Minute, 13 Second

Branding Campaigns Featured News

Presidente Adds Tropical Pizzazz with Caribe Mode On

Olivia Pearce

May 17, 2016May 17, 2016

The Presidente push highlights a tie-up with Cuban sensation, Gente de Zona, and will see executions debut across OOH, radio, and digital. Caribbean based beer-maker, Presidente, has...

Read Time:2 Minute, 4 Second

Branding Campaigns Featured News Videos

Nike Vision Shapes Up Performance Eyewear with Digital Push

Olivia Pearce

May 16, 2016May 16, 2016

The Nike Vision campaign by Catch New York will feature a three-part documentary series and Olympic medallist, Bershawn Jackson. After a two-year development process, Nike...