Nestlé Waters North America has created a global campaign to around its Pure Life product portfolio, with a new TVC slated for September.

Nestlé Waters North America has launched a global advertising campaign around its Pure Life offering. Reaffirming the product’s purpose, the aim of the effort is to inspire a healthier lifestyle through quality water. The push has gone live via the brand’s digital channels in the United States.

A standout initiative meant to drive brand awareness as well as the importance of water in people’s lives, the exercise is scheduled for television roll-out from 12 September onwards, with the new commercial, Pure Life Begins Now, set to air in every major metropolitan area in said key market.

Nestlé Pure Life unveils new design for the bottled water brand.
Nestlé Pure Life unveils new design for the bottled water brand

The fully integrated strategy will encompass national television elements, point-of-sale display materials, web-based videos, digital and social media communications, updated bottle and multipack packaging, and a re-imagined Nestlé Pure Life online portal for the purpose retail consumption.

“Over nearly two decades, we have evolved into a global brand. We now have an opportunity to express our purpose in a way that inspires parents and adults to choose quality and a future full of possibilities,” said Antonio Sciuto, EVP and Chief Marketing Officer at Nestlé Waters North America.

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