Nestlé Waters North America has created a global campaign to around its Pure Life product portfolio, with a new TVC slated for September.
Nestlé Waters North America has launched a global advertising campaign around its Pure Life offering. Reaffirming the product’s purpose, the aim of the effort is to inspire a healthier lifestyle through quality water. The push has gone live via the brand’s digital channels in the United States.
A standout initiative meant to drive brand awareness as well as the importance of water in people’s lives, the exercise is scheduled for television roll-out from 12 September onwards, with the new commercial, Pure Life Begins Now, set to air in every major metropolitan area in said key market.
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The fully integrated strategy will encompass national television elements, point-of-sale display materials, web-based videos, digital and social media communications, updated bottle and multipack packaging, and a re-imagined Nestlé Pure Life online portal for the purpose retail consumption.
“Over nearly two decades, we have evolved into a global brand. We now have an opportunity to express our purpose in a way that inspires parents and adults to choose quality and a future full of possibilities,” said Antonio Sciuto, EVP and Chief Marketing Officer at Nestlé Waters North America.
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