The newest retail store of French beauty label L’Occitane is unlike any of its others, as the brand launches its first virtual outlet in the metaverse. In partnership with virtual reality platform Emperia, the 3D store invites consumers to explore L’Occitane’s products in a revolutionary way.
Taking customers on a virtual journey to the heart of Provence, the store was developed and designed to immerse shoppers in an interactive, adventurous experience. It showcases videos, insights, and some of the brand’s best-selling products.
L’Occitane’s Virtual Store With Emperia
In the L’Occitane virtual store, consumers can look through products, learn more about the company’s history, and explore the brand’s rich ingredients. Also, just like a physical store, prospects can shop for L’Occitane products directly on their screens.
Four of the brand’s most popular scents make different sections of the virtual store: almond, immortelle, lavender, and shea butter. As each scent has a dedicated area, the store environment is specially designed to represent the scent too.
For example, the almond orchards in Provence are a short drive away, surrounding viewers with green shrubbery and a warm atmosphere. A hot air balloon in the brand’s signature colours transports buyers to the immortelle fields in Corsica amidst tranquillity and serenity.
Besides those, a bicycle ride brings viewers to the lavender fields in Provence, transporting them to a scenic view with fields of lavender as far as the eye can see. Beckoning the adventure of a lifetime is a private aeroplane ride to the shea parklands in Burkina Faso, perfectly replicating the feeling of flying to a far-off destination.
L’Occitane’s venture into the virtual world is opportune as multiple industries step into a new era of technology. Embracing the modern shift in messaging and retaining consumers, the virtual experience leaves a memorable and long-lasting impression for both old and new users.